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What are the latest multi-channel marketing trends for small business owners?

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Multi-channel marketing is the practice of reaching and engaging your target audience through various online and offline channels, such as email, social media, website, mobile, print, and events. As a small business owner, you need to leverage multiple channels to create a consistent and personalized customer experience, increase your brand awareness, and generate more leads and sales. In this article, you will learn about the latest multi-channel marketing trends for small business owners and how to apply them to your own strategy.

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Andrew Fox

I build high performance multi-discipline commercial marketing teams to deliver business growth & organisational change…

1 Trend 1: Omnichannel integration

One of the key challenges of multi-channel marketing is to ensure that your channels are integrated and aligned with each other, so that you can provide a seamless and coherent customer journey across different touchpoints. Omnichannel integration means that you use data and technology to connect your channels and create a single view of your customer, their preferences, and their behavior. This way, you can deliver relevant and timely messages and offers, optimize your campaigns, and measure your performance.

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Andrew Fox

I build high performance multi-discipline commercial marketing teams to deliver business growth & organisational change | Marketing Leader | Digital & Media | Performance & Growth Marketing | CRM & Martech Transformation
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It’s really important to ensure you remain consistent on message and value proposition across different channels - to help build credibility and brand message (your why) for new customers and audiences. Sure - tailor your message to different audiences and use the native channel or platform nuances to your advantage, but consistency is key.

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2 Trend 2: Content personalization

Another important trend in multi-channel marketing is to tailor your content to your audience's needs, interests, and goals, based on the data you collect from your channels. Content personalization can help you improve your customer engagement, loyalty, and conversion, as well as differentiate your brand from your competitors. You can use tools and platforms that enable you to segment your audience, create dynamic content, and automate your content delivery across your channels.

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3 Trend 3: Video marketing

Video is one of the most effective and popular forms of content in multi-channel marketing, as it can capture your audience's attention, convey your message, and evoke emotions. Video marketing can help you showcase your products or services, tell your brand story, educate your customers, and inspire them to take action. You can use video across your channels, such as on your website, social media, email, and mobile, and optimize it for each platform and device.

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4 Trend 4: Social media marketing

Social media is a vital channel for multi-channel marketing, as it can help you reach a large and diverse audience, build relationships with your customers, and generate word-of-mouth referrals. Social media marketing can help you increase your brand awareness, drive traffic to your website, and grow your email list. You can use social media to share valuable content, interact with your followers, and run ads and promotions.

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Andrew Fox

I build high performance multi-discipline commercial marketing teams to deliver business growth & organisational change | Marketing Leader | Digital & Media | Performance & Growth Marketing | CRM & Martech Transformation
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While paid social is key to reaching new audiences, don’t forget to build organic audiences / followers with content that shows what your business does, how it solves problems for customers and demonstrates how you can help. Be consistent! Across all your platforms! But remember to play into the different platform capabilities and nuances - reels on Instagram drive new audience reach, while tapping into trends on TikTok help your content to become discoverable.

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5 Trend 5: Mobile marketing

Mobile marketing is the practice of reaching and engaging your customers through their mobile devices, such as smartphones and tablets. Mobile marketing can help you create a convenient and accessible customer experience, as well as leverage the location-based and real-time features of mobile devices. You can use mobile marketing to send SMS or push notifications, create mobile-friendly websites and emails, and develop mobile apps and games.

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6 Trend 6: Email marketing

Email marketing is one of the oldest and most effective channels in multi-channel marketing, as it can help you communicate with your customers directly, personally, and regularly. Email marketing can help you build trust and loyalty with your customers, increase your retention and revenue, and drive traffic to your other channels. You can use email marketing to send newsletters, offers, reminders, and surveys, and segment and automate your email campaigns.

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Andrew Fox

I build high performance multi-discipline commercial marketing teams to deliver business growth & organisational change | Marketing Leader | Digital & Media | Performance & Growth Marketing | CRM & Martech Transformation
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Remember - your email marketing should form part of a customer journey. Think about what you want the customer to take action with - whether it be to make a sale, enquire or sign up. Use the differently path to purchase as moments to educate your customers. Same goes for driving retention and general customer engagement.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the latest multi-channel marketing trends for small business owners?

1

2

3

4

5

6

7

1 Trend 1: Omnichannel integration

2 Trend 2: Content personalization

3 Trend 3: Video marketing

4 Trend 4: Social media marketing

5 Trend 5: Mobile marketing

6 Trend 6: Email marketing

7 Here’s what else to consider

Marketing

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What are the latest multi-channel marketing trends for small business owners?

1

2

3

4

5

6

7

1 Trend 1: Omnichannel integration

2 Trend 2: Content personalization

3 Trend 3: Video marketing

4 Trend 4: Social media marketing

5 Trend 5: Mobile marketing

6 Trend 6: Email marketing

7 Here’s what else to consider

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