What are the latest consumer insights that can help you design the next fashion trend?

The latest consumer insights indicate a growing demand for sustainability, comfort, and inclusivity in fashion. Customers seek versatile, timeless pieces over fast trends, prioritising eco-friendly materials and ethical production. A focus on functionality, such as adaptable designs and practicality, resonates with modern lifestyles. Additionally, inclusivity in sizing, gender-neutral options, and cultural representation is gaining importance. Accessible pricing and transparent brand values are pivotal. Understanding these insights guides designers towards creating fashion trends that align with conscious consumer values, emphasising sustainability, comfort, versatility, and inclusivity for a forward-thinking and impactful design approach.

To be honest, I think "Sustainability" has become a buzz word for marketing, almost like the food industry putting "sugar free" or "gluten free" on items that never had sugar and/or gluten. If consumers really cared about "conscious consumption" they would literally just stop buying the stuff out there that they do not need. We are in a business where we tell people what they have is not in style and they need to buy new. Some of the current runway looks don't even resemble clothes a sane person could even wear. We should be touting "wardrobe building". I remember when "fast fashion" first came about and it was more about adding fun, less expensive pieces to update, but the world became obsessed with beating everyone else to the punch.

The?days?of?knowing?your?customers?based?on?their?demographics,?religion,?and?culture?have?long?since?passed. Consumers?of?today?have?options?that?go?beyond?these?conventional?limits. They?understand?that?being?unique?to?themselves?means?having?their?own?preferences,?options,?and?limitations. To?market?their?products,?businesses?must?be?aware?of?these?consumers'?characteristics. And identifying these cosumers to promote their fashion product is the main objective.

Aprovechando en conjunto los métodos artesanales y la tecnología, podemos crear moda responsable con el medio ambiente y a la vez crear una moda duradera y novedosa.

Consumers definitely are putting thought into every purchase which is why it is important for brands to have a transparent product cycle from production to marketing. The story should match the values and be coherent throughout in order for the consumer to develop brand association.

I remember in China when consumers were drawing dogs and painting animes on their expensive Louis Vuitton and Dior bags. My luxury colleagues were shocked. Yes, they purchase expensive items but they also want to feel their own personality and values stand out.

There is an increase in demand for products that are personalized, which small brands with on-site manufacture or customizing capabilities are better positioned to benefit from

I create personalized bespoke bridal experiences for brides drawing on my years of experience in the luxury fashion sector. Big brands are constantly competing with small independent designers who are able to react to the demand for personalized products and services. As a result, consumers struggle to appreciate the significant differences between the two market sectors, nor do they appreciate the cost differences and the benefits. Secondly, the rise, useage and demand for content, spurred on by the increasing use of AI designed products distorts the lines between virtual and reality making it ever more challenging at every level.

Communication with the brand is very important in order to deliver suited image or style they are looking for from the artist/designer. Furthermore, to showcase thier product through social media platforms globally across the web.

The burgeoning demand for personalization in fashion reflects a shift towards individuality and unique expression. Consumers seek customized experiences, from tailored clothing to personalized accessories. Brands are responding with innovative technologies like AI-driven sizing algorithms and customizable design options. This trend not only caters to consumers' desire for exclusivity but also challenges the one-size-fits-all approach, marking a transformative era where fashion becomes a deeply personal form of self-expression.

Every day the line dividing the virtual world from the real one is more blurred. Online experiences have the same perception in our brains as physical ones and with the constant expansion of technologies, like AI, VR, and Filters... consumers communicate with brands and the world with constant interactions. Fashion is a tool of self-expression like none other, therefore we need to be ready for the future of the next generations in every space they might occupy.

Digital experience customized for each market segment is something to look at. Not all digital experiences are applicable to each consumer market, that's something to keep in mind.

There has never been a better time for emerging brands to get insight directly from consumers, so it's important to choose the best social media platform for your product that offers the least amount of friction to purchase something

Embracing the digital era, Atelier Karusel recognizes the evolving online landscape shaping consumer preferences. The pandemic has accelerated this shift, making digital engagement paramount. We're enhancing online shopping experiences by optimizing our designs for virtual showcases, ensuring ease and enjoyment in browsing and purchasing. Utilizing AI and digital tools, we're not just selling clothes; we're creating immersive, interactive experiences. Our approach integrates customer feedback via social media and online platforms, fostering a community around our commitment to innovative, sustainable fashion.

Embracing a digital experience in fashion design can offer several benefits. It enables virtual prototyping, speeding up the design process. Digital platforms facilitate collaboration among team members, even remotely. Online tools also provide a broader reach for showcasing and selling your designs, tapping into global markets. Additionally, sustainability can be addressed through digital processes, reducing the need for physical prototypes and minimizing waste.

I disagree that people want to be cozy all the time. Everybody had enough of that while working remotely and I actually see demand for more unique intricate pieces that really stand out from the vast amount of hoodies and t-shirts that have saturated the market

Coming out into a post pandemic world meant a return to clothing that evokes joy and excitement. I take that position as I am going forward in the coming season.

In the wake of pandemic-induced monotony, Atelier Karusel responds to the growing consumer yearning for novelty and excitement in fashion. We're infusing our designs with vibrant colors and playful elements, embracing the power of AI to push creative boundaries. Our latest collection, inspired by diverse cultures and cutting-edge trends, is more than just clothing; it's a gateway to joy and exploration. As we blend innovation with sustainability, each piece reflects our commitment to ethical fashion, offering consumers a chance to escape the ordinary and embrace the extraordinary.

Trust and loyalty are paramount in the realm of fashion brands, fostering enduring connections with consumers. Establishing trust involves transparent business practices, ethical sourcing, and consistent quality. Loyalty, on the other hand, is nurtured through positive brand experiences, customer engagement, and a sense of community. In an industry marked by trends, brands that prioritize trust and loyalty build lasting relationships, creating advocates who not only make repeat purchases but also contribute to a brand's reputation through word-of-mouth recommendations. These intangible yet invaluable assets are the foundation for sustained success in the competitive world of fashion.

Emerging brands should avoid the temptation to focus on selling as soon as they launch their social media campaign. First work on building a community, earn their trust by offering content that gives them something valuable and as you gain their trust they will be open to looking at your ads and buying from YOU

Fashion and cultural influence is another huge factor, consumer wants to look recent and relevant even heritage and iconic brands keep evolving their story and visuals both from marketing stand point and product look. In the era of social media life style of majority requires freshness and newness at a speed never known before and its further fueled by availability made possible by fast fashion brands.

To design the next fashion trend, it would be the same as development of any other product- Engage with Consumer Feedback. Creating a dialogue and open conversation with your audience to understand their evolving preferences and incorporate their feedback into your designs. By understanding an audiences self-image, aspirations, and preferences, we can incorporate these insights into a design to create clothing that resonates with consumers' identities, allowing them to see themselves reflected positively in your products.

Something to remember through the professional design journey is the fact that we find creative ways to find inspiration and completion of each collection. Taking direct reviews and suggestions from the customers is one such example. It is vital to be aware of what our market wants and have the openness to be able to ‘reverse-design’ in a way.

The masses are concentrating more on the 'Use & Throw' concept. Many consumers are looking for clothing that is fashionable but at the same time inexpensive....because they don't want to repeat the outfits more than twice or thrice and then they want to dispose it off.

The whole angle of being seen in a crowd,of bringing something new to the table,of doing same things differently is always the deciding factor for a consumer. If any brand can do that without compromising on their work ethics or by being considerate about the world and the environment that we live in,I think the consumer will be more than happy to sign up ! I think today with the virtual world and the transparency in business,honesty from a brand will bring in the loyalty