What are the key trends in Corporate SMO strategy?

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Social media optimization (SMO) is the process of enhancing the visibility, reach, and engagement of a brand or organization on social media platforms. SMO is a vital component of any digital marketing strategy, as it can help drive traffic, generate leads, build trust, and increase conversions. However, SMO is not a one-size-fits-all approach, and it requires constant adaptation to the changing trends and preferences of the online audience. In this article, we will explore some of the key trends that are shaping the corporate SMO strategy in 2021 and beyond.

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Shubham D.

Head Honcho at Digital Honchos | Specializing in AI-Driven Digital Marketing Solutions

1 User-generated content

User-generated content (UGC) is any content that is created and shared by the users of a platform, such as reviews, testimonials, photos, videos, blogs, podcasts, etc. UGC is a powerful way to boost the credibility, authenticity, and loyalty of a brand, as it showcases the real experiences and opinions of the customers. UGC can also help increase the organic reach and engagement of a brand, as it encourages more interaction and sharing among the users. Therefore, corporate SMO strategy should leverage UGC to create a strong community and a positive word-of-mouth around the brand.

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Shubham D.

Head Honcho at Digital Honchos | Specializing in AI-Driven Digital Marketing Solutions
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User-generated content (UGC) is becoming a major trend in corporate Social Media Optimization (SMO) strategies. This awesome approach harnesses the power of customer reviews, testimonials, social media posts, blog comments, and other types of content created by users, rather than by the company itself. Corporations are realizing the value of UGC as it provides authentic and trustworthy content that boosts brand image and fosters a real sense of community. UGC is cost-effective and gives companies a chance to engage with their audience and gain insights into customer needs and preferences. Incorporating UGC into a corporate SMO strategy can totally boost visibility, enhance brand credibility, and drive awesome customer engagement.

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2 Social listening

Social listening is the process of monitoring and analyzing the online conversations and mentions of a brand, its competitors, its industry, and its relevant keywords. Social listening can help a brand understand the needs, preferences, pain points, and sentiments of its target audience, as well as identify the opportunities and threats in the market. Social listening can also help a brand improve its customer service, product development, content creation, and crisis management. Therefore, corporate SMO strategy should use social listening tools and platforms to gain valuable insights and feedback from the online audience.

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Shubham D.

Head Honcho at Digital Honchos | Specializing in AI-Driven Digital Marketing Solutions
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By monitoring social media platforms for brand mentions, competitors, and product insights, companies can develop effective marketing strategies. It also helps understand consumer sentiment, identify areas for improvement, and manage crises. Social listening establishes companies as responsive entities, boosting brand loyalty and engagement.

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3 Video marketing

Video marketing is the use of videos to promote, educate, entertain, or inspire the audience on social media platforms. Video marketing can help a brand capture the attention, interest, and emotion of the audience, as well as convey complex or detailed information in a simple and engaging way. Video marketing can also help a brand increase its visibility, reach, and traffic, as videos tend to rank higher on search engines and social media algorithms. Therefore, corporate SMO strategy should incorporate video marketing into its content mix, and use different types of videos, such as live, animated, explainer, testimonial, etc., to suit different goals and platforms.

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Shubham D.

Head Honcho at Digital Honchos | Specializing in AI-Driven Digital Marketing Solutions
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Video marketing is crucial for Corporate Social Media Optimization (SMO). In the digital age, video content reigns supreme, captivating users effectively. It offers a visually compelling medium to simplify complex ideas. YouTube, TikTok, and IGTV have fueled this trend, making video essential for successful SMO. Companies can boost brand visibility, engagement, and conversion rates by integrating videos into their marketing mix. Short-form videos, live streaming, and interactive videos will dominate future SMO.

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4 Influencer marketing

Influencer marketing is the practice of collaborating with influential people who have a large and loyal following on social media platforms, and who can endorse, recommend, or review a brand's products or services. Influencer marketing can help a brand increase its awareness, trust, and credibility among the audience, as well as generate more leads and conversions. Influencer marketing can also help a brand reach new and niche markets, as influencers can act as a bridge between the brand and their followers. Therefore, corporate SMO strategy should identify and partner with the right influencers who share the brand's values, vision, and voice, and who can create authentic and relevant content for the brand.

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5 Social commerce

Social commerce is the process of selling products or services directly on social media platforms, without redirecting the users to a separate website or app. Social commerce can help a brand simplify and streamline the customer journey, as it reduces the friction and hassle of switching between platforms. Social commerce can also help a brand increase its sales, conversions, and retention, as it offers a convenient, personalized, and social shopping experience for the users. Therefore, corporate SMO strategy should leverage the features and functions of social commerce, such as shoppable posts, stories, live streams, chatbots, etc., to create a seamless and interactive buying process for the users.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key trends in Corporate SMO strategy?

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1 User-generated content

2 Social listening

3 Video marketing

4 Influencer marketing

5 Social commerce

6 Here’s what else to consider

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