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What are the key steps to optimize your social media profile?

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Social selling is the art of using social media platforms to build relationships, trust, and credibility with your prospects and customers. It can help you generate more leads, referrals, and sales for your business. But to succeed in social selling, you need to have an optimized social media profile that showcases your value, expertise, and personality. Here are the key steps to optimize your social media profile for social selling.

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Paul Lewis

Driving global sales excellence through digital activation and change management
Sandra Long

Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B…
Ruslana B.

?? Help Experts Grow Their Networks & Develop Strong Sales Pipelines using Digital Marketing, ABM, and Social Selling…

1 Choose the right platform

The first step is to choose the right social media platform for your target audience, industry, and goals. You don't need to be on every platform, but you should focus on the ones where your prospects and customers are most active and engaged. For example, if you are selling B2B products or services, LinkedIn might be the best platform for you, as it is the largest professional network and has many features to help you connect with decision-makers. If you are selling B2C products or services, you might want to consider Facebook, Instagram, or Pinterest, as they are more visual and emotional platforms that can help you showcase your products and brand.

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Sandra Long

Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
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In the early days of LinkedIn, it was more strictly aB2B platform. However, NOW all sorts of professionals realize they need to be here. Think about it this way, even if you sell to consumers, you still need to be impressing and connecting with partners, vendors, suppliers, and referral sources.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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The line between professional and personal is getting very grey. People make their choices based on where they get value (as they perceive it). Once you know where your audience is, professionalize your profile within the spirit of that platform to create authentic relationships

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2 Optimize your profile

The second step is to optimize your profile to make a good first impression and attract your ideal clients. Your profile should include a clear and professional photo, a catchy and relevant headline, a summary or bio that highlights your value proposition and personal story, and a call to action that invites your visitors to contact you or check out your website. You should also use keywords that relate to your industry, niche, and offerings, as they can help you rank higher in search results and increase your visibility.

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Paul Lewis

Driving global sales excellence through digital activation and change management
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Build and continually optimize your profile ensuring it provides value as opposed to being a digital version of your resume. Highlight what exactly you can offer, position yourself as both an expert and trusted advisor in your professional field.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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Create a profile picture in line with the platform's perception but stay professional to make that good first impression. Don't use the same profile every where but recognizable on every profile picture

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Ruslana B.

?? Help Experts Grow Their Networks & Develop Strong Sales Pipelines using Digital Marketing, ABM, and Social Selling Strategies| Sales & Business Development ??
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To optimize your social media profile effectively, begin with a clear and professional profile photo, a relevant username, and a compelling bio with keywords. Ensure up-to-date contact info and an appealing header image, while aligning your content strategy with your goals and audience.

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3 Share valuable content

The third step is to share valuable content that educates, entertains, and engages your audience. Your content should showcase your expertise, insights, and opinions on topics that matter to your prospects and customers. You should also mix up your content formats, such as blog posts, videos, podcasts, infographics, ebooks, or webinars, to cater to different preferences and learning styles. The goal of your content is to provide value, not to pitch your products or services. You want to position yourself as a trusted advisor, not a salesperson.

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Ruslana B.

?? Help Experts Grow Their Networks & Develop Strong Sales Pipelines using Digital Marketing, ABM, and Social Selling Strategies| Sales & Business Development ??
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By offering a variety of content formats, you can reach a wider audience with varying preferences, enhancing your overall impact. Importantly, the goal should always be to provide value and establish trust, rather than being overly sales-focused. This approach builds lasting relationships with prospects and customers, making them more likely to turn to you as a trusted advisor.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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Just like in real life, if you do not share information the other person can relate to or is interested in they will walk away.

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4 Engage with your network

The fourth step is to engage with your network and build relationships with your prospects and customers. You should not only post your own content, but also comment on, like, and share other people's content that is relevant to your industry, niche, or interests. You should also join and participate in groups, forums, or communities where your audience hangs out and contributes to the discussions. You should also reach out to your connections and prospects with personalized messages that show genuine interest and offer value. The goal of your engagement is to start and maintain conversations, not to spam or cold-call.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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There is a reason why social media is called SOCIAL media. It is all about starting and maintaining conversations. Engagement on other people's content is a start and should always lead to new conversations which is a two-way process.

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5 Measure and improve

The fifth step is to measure and improve your social selling performance and results. You should track and analyze your social media metrics, such as impressions, clicks, shares, comments, leads, conversions, and revenue. You should also use tools or platforms that can help you monitor and optimize your social selling activities, such as social listening, CRM, or analytics. You should also seek feedback and testimonials from your customers and prospects, as they can help you improve your value proposition, content, and communication. The goal of your measurement and improvement is to learn and grow, not to settle or stagnate.

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Ruslana B.

?? Help Experts Grow Their Networks & Develop Strong Sales Pipelines using Digital Marketing, ABM, and Social Selling Strategies| Sales & Business Development ??
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By tracking metrics like impressions, clicks, and conversions, you gain insights into what's working and what needs adjustment.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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Too many people focus on the vanity numbers (Followers, reach, etc.) but rather focus on the numbers that tell you how you are doing towards getting to your goals. Touchpoints, meetings, conversions, etc. Leave the vanity numbers of the so-called "influencers"

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key steps to optimize your social media profile?

1

2

3

4

5

6

1 Choose the right platform

2 Optimize your profile

3 Share valuable content

4 Engage with your network

5 Measure and improve

6 Here’s what else to consider

Social Selling

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感谢您的反馈

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What are the key steps to optimize your social media profile?

1

2

3

4

5

6

1 Choose the right platform

2 Optimize your profile

3 Share valuable content

4 Engage with your network

5 Measure and improve

6 Here’s what else to consider

Social Selling

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感谢您的反馈

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