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What are the key steps to delivering a product demo that resonates with your target audience?

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A product demo is a powerful way to showcase your solution to your potential customers and persuade them to buy from you. However, not all demos are created equal. If you want to deliver a product demo that resonates with your target audience, you need to follow some key steps that will help you tailor your presentation to their needs, challenges, and goals. In this article, we will share with you six steps to prepare and execute a product demo that will impress your prospects and move them closer to a purchase decision.

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D.Ajith kumar

Sales trainer & Coach II Communication Coach II The Hypnotherapist II NLP Trainer II Coach (ICF). II Professional…

1 Step 1: Research your audience

Before you start planning your product demo, you need to understand who you are talking to and what they care about. Research your audience's background, industry, role, pain points, objectives, and buying criteria. Use sources like LinkedIn, company websites, social media, and previous interactions to gather as much information as possible. This will help you customize your demo to their specific situation and show them how your solution can solve their problems and add value to their outcomes.

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2 Step 2: Define your demo goals

Once you have a clear picture of your audience, you need to define what you want to achieve with your product demo. What are the main messages you want to convey? What are the features and benefits you want to highlight? What are the objections you want to overcome? What are the next steps you want to propose? Write down your demo goals and use them as a guide to structure your demo and measure your success.

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Rita Kerola

CCO at Professio | Owner in Group of Companies | Ex-LinkedIn | Ex-Unicorn Leader | Sharing: Lessons Learned & Growth: Growth Companies, Personal Growth and Growing as a Leader
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I think that the most important thing is to ask questions first in discovery call and then to deliver the right value during the demo for the clients exact needs. That is how I was able to do 250% out of my yearly quote in Linkedin. ????

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3 Step 3: Craft your demo story

A product demo isn't just a list of features and functions; it's a story that illustrates how your solution can help your audience reach their goals and tackle their challenges. To create an effective demo story, you need to use a straightforward narrative that ties together your audience's situation, your solution, and your value proposition. You can use the following formula to structure your demo story: begin by explaining the current state of your audience and the issues they are facing, using data, facts, and stories to make it relatable and persuasive. Then, show how your product can solve their problem and offer a better alternative by demonstrating its key features and benefits that fit their needs. Use visuals, examples, and testimonials to make it trustworthy and captivating. Finally, summarize the main benefits and outcomes of using your product and how it can help them achieve their objectives. Use numbers, metrics, and comparisons to make it tangible and persuasive.

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4 Step 4: Practice your demo

A product demo is not something you can wing on the spot. You need to practice your demo several times before you deliver it to your audience. This will help you refine your script, polish your delivery, and anticipate potential questions and objections. You can practice your demo by yourself, with a colleague, or with a friend. Record yourself and watch the video to identify areas of improvement. Ask for feedback and make adjustments accordingly.

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5 Step 5: Deliver your demo

When it's time to deliver your demo, you need to create a positive and memorable impression on your audience. To do this, introduce yourself when you start, thank your audience for their time, and confirm the agenda and objectives of the session. This will help you establish rapport and set expectations. During the demo, keep your audience interested and involved by asking questions, soliciting feedback, and addressing their concerns. Use their names, language, and examples to make your demo relevant and personalized. Highlight the value of your product by using stories, anecdotes, and case studies to demonstrate how it can help your audience achieve their goals and overcome their challenges. If there are any objections or doubts about your product, don't ignore them or get defensive. Acknowledge them, empathize with them, and provide clear and confident answers that show how your product can overcome them.

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D.Ajith kumar

Sales trainer & Coach II Communication Coach II The Hypnotherapist II NLP Trainer II Coach (ICF). II Professional Speaker. II Ex é Merck II Ex HLL (now HUL) II Ex Kodak. II Ex Xerox II Ex HCL II
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Before the demo call, ensure you know the following *The purpose of the demo - Is it at the seeding stage to draw interest of the customer *What problems of the customer are you solving * Is customer aware of the implications of the problem * Who all would be there from the customer side and what's their interest *Have you met them before or ensure you meet them and know about them *Who all would be there from your team, clearly define their roles * Before entering be clear what points you need to highlight to whome from the customer side * Answer all querys from customer * After demo ensure proper follow up Happy Selling

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6 Step 6: Follow up your demo

Your product demo is an essential step in the sales process, and you must follow up with your audience to move them forward. After your demo, send a thank you email that recaps the main points and value of your product. Attach any relevant documents or resources that can support your case and reinforce your message. Ask for feedback on the demo and product, and propose the next steps that you want your audience to take. Include a clear call to action and a deadline to create urgency and commitment. Following up with your audience after the demo is key to sealing the deal.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key steps to delivering a product demo that resonates with your target audience?

1

2

3

4

5

6

7

1 Step 1: Research your audience

2 Step 2: Define your demo goals

3 Step 3: Craft your demo story

4 Step 4: Practice your demo

5 Step 5: Deliver your demo

6 Step 6: Follow up your demo

7 Here’s what else to consider

Sales

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What are the key steps to delivering a product demo that resonates with your target audience?

1

2

3

4

5

6

7

1 Step 1: Research your audience

2 Step 2: Define your demo goals

3 Step 3: Craft your demo story

4 Step 4: Practice your demo

5 Step 5: Deliver your demo

6 Step 6: Follow up your demo

7 Here’s what else to consider

Sales

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