Social media blogging is more than just writing catchy posts and sharing them online. It requires a set of skills and competencies that can help you create engaging content, grow your audience, and build your brand. In this article, you will learn what are the key skills and competencies for a successful social media blogger, and how to develop them.
Writing skills are essential for any blogger, but especially for social media bloggers who need to capture the attention and interest of their readers in a limited space and time. Writing skills include the ability to craft clear, concise, and compelling headlines, introductions, and conclusions, as well as to use appropriate tone, voice, and style for your target audience and platform. Writing skills also involve the use of grammar, spelling, punctuation, and formatting tools to ensure your posts are error-free and readable.
A blogger needs to be able to: ★ research keywords ★ interpret blog and content data ★ research topics ★ create catchy headlines (hooks) ★ write for both the reader and SEO ★ understand the importance of linking ★ dive deep into a topic ★ organize keywords, topics, content ★ work with the marketing team to enhance all marketing efforts ★ show ROI, or at least an upward trend of ranking of keywords
Become a good editor to guest bloggers, there will be more as your blog grows. Help them improve their writing but don't infringe upon their style.
Content creation skills are the skills that enable you to produce original, relevant, and valuable content for your social media blog. Content creation skills include the ability to research, plan, and organize your content, as well as to use different formats, such as text, images, videos, podcasts, infographics, or live streams. Content creation skills also involve the use of creativity, imagination, and storytelling techniques to make your content stand out and resonate with your audience.
Learn to do a little of everything: writing, video, graphics, photos. Hold it together with storytelling. Be open to learning, because it always changes.
Marketing skills are the skills that help you promote your social media blog and reach your goals. Marketing skills include the ability to identify and understand your niche, audience, and competitors, as well as to define and measure your objectives, strategies, and tactics. Marketing skills also involve the use of SEO, keywords, hashtags, analytics, and optimization tools to increase your visibility, traffic, and conversions.
Communication skills are the skills that help you interact with your audience and build relationships with them. Communication skills include the ability to listen, respond, and engage with your readers, followers, and influencers, as well as to provide value, feedback, and support. Communication skills also involve the use of empathy, etiquette, and emotional intelligence to handle comments, questions, complaints, and crises.
Technical skills are the skills that help you use the tools and platforms that enable your social media blogging. Technical skills include the ability to choose, set up, and manage your domain, hosting, website, and blog software, as well as to integrate and use various social media networks, apps, and plugins. Technical skills also involve the ability to troubleshoot, update, and secure your systems and data.
Learning skills are the skills that help you keep up with the trends and changes in the social media blogging landscape. Learning skills include the ability to research, analyze, and evaluate new information, ideas, and opportunities, as well as to learn from your own and others' experiences, successes, and failures. Learning skills also involve the ability to adapt, innovate, and improve your social media blogging practices.
Imagination - This is a vital skill that cannot be taught. You either have vision or you don't. You want a social media marketer with vision, trust me. As a business owner, you don't have the time to micromanage. When hiring find someone who believes in themselves, can think for themselves, sees your brand, is able to imitate the tone, and represents you the way you would represent yourself.