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What are the key mobile SEO metrics and how do you report them?

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Mobile SEO is the practice of optimizing your website for users who access it from mobile devices, such as smartphones and tablets. Mobile SEO can help you improve your visibility, traffic, conversions, and user experience on mobile platforms, which are increasingly important for online success. But how do you measure and report your mobile SEO performance? In this article, we will cover some of the key mobile SEO metrics and how you can use web analytics tools to track and analyze them.

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David Rosales

Transforming Businesses with Digital Strategy

1 Mobile traffic

One of the most basic mobile SEO metrics is the amount of traffic that comes from mobile devices. You can use web analytics tools, such as Google Analytics, to segment your traffic by device type and compare the volume, behavior, and quality of mobile visitors versus desktop visitors. You can also use Google Search Console to see how your site performs on mobile search results and identify any issues or opportunities for improvement.

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Tarulika Jain

Marketer | Copywriter | Content Writer | Marketing Trainer| If you want to learn about any marketing concept, ping me- I would love to teach
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Mobile Traffic & Conversions: Track the percentage of website traffic coming from mobile devices. Monitor conversions (purchases, sign-ups) originating from mobile visitors. Page Speed: Use Google PageSpeed Insights to measure mobile load time. Report the overall score and specific recommendations for improvement. Mobile Bounce Rate: Track the percentage of visitors who leave your site after viewing only one page. A high mobile bounce rate indicates poor user experience. App Installs (if applicable): If you have a mobile app, track app installs driven by your mobile website. Keywords (consider "mobile-first" keywords): Track keyword rankings specifically for mobile searches.

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2 Mobile speed

Another crucial mobile SEO metric is the speed of your website on mobile devices. Mobile speed affects not only your user experience and engagement, but also your ranking and visibility on mobile search engines. Google uses mobile speed as a ranking factor and provides tools such as PageSpeed Insights and Lighthouse to measure and optimize your mobile speed. You can also use web analytics tools to monitor your mobile speed metrics, such as time to first byte, first contentful paint, and largest contentful paint.

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David Rosales

Transforming Businesses with Digital Strategy
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Very rarely will your mobile site speed measure up to its desktop counterpart, however developing a "mobile first" approach will help you get as close as possible.

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Nitesh Kumar Ranka

SEO Manager | Digital Marketing | Search Engine Optimization | Google Analytics | Google Search Console | Google Tag Manager | SEMrush | Ahrefs | Technical SEO | Core Web Vitals | App Store SEO | Google Structured Data
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One of the key mobile SEO metrics is speed of the web page loading in mobile. Now a days, search engines are giving preferences to faster web pages on mobile. We can check all the issues related to mobile speed in Core Web Vitals, a section in Google Search Console. We can follow the steps to make lighter and faster web pages for mobiles so that it lowers the bounce rates and increases the engagement and conversions on mobile.

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3 Mobile usability

Mobile usability is the metric that reflects how easy and intuitive your website is for mobile users. Mobile usability includes aspects such as responsive design, navigation, readability, layout, and interactivity. Mobile usability can influence your user satisfaction, retention, and conversion rates on mobile devices. You can use web analytics tools to track and report your mobile usability metrics, such as bounce rate, exit rate, session duration, and pages per session.

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4 Mobile conversions

Mobile conversions are the metric that shows how well your website achieves your business goals on mobile devices. Mobile conversions can be any desired actions that you want your mobile visitors to take, such as filling out a form, making a purchase, or subscribing to a newsletter. You can use web analytics tools to set up and measure your mobile conversion goals and track your mobile conversion rate, revenue, and value.

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5 Mobile ranking

Mobile ranking is the metric that indicates how high your website appears on mobile search results for relevant keywords and queries. Mobile ranking can affect your mobile traffic, visibility, and authority. You can use web analytics tools to track and report your mobile ranking metrics, such as impressions, clicks, click-through rate, and average position. You can also use SEO tools, such as Moz or SEMrush, to monitor your mobile ranking performance and identify your competitors and opportunities.

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6 Mobile optimization

Mobile optimization is the metric that measures how well your website follows the best practices and guidelines for mobile SEO. Mobile optimization can help you improve your mobile speed, usability, conversions, and ranking. You can use web analytics tools to audit and report your mobile optimization metrics, such as mobile-friendliness, AMP status, structured data, and security. You can also use Google's Mobile-Friendly Test and Mobile-First Indexing report to check and improve your mobile optimization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key mobile SEO metrics and how do you report them?

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1 Mobile traffic

2 Mobile speed

3 Mobile usability

4 Mobile conversions

5 Mobile ranking

6 Mobile optimization

7 Here’s what else to consider

Web Analytics

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