Last updated on
2024年9月17日
What are the key features and benefits to highlight in a product demo?
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Next, you need to define what you want to achieve with your product demo. What are the main messages and value propositions you want to convey? What are the key features and benefits you want to highlight? How do you want your audience to feel and act after watching your demo? Having clear objectives will help you structure your demo and measure its effectiveness.
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In my experience FAB model for explaining product details is best. It provide Features, Advantages and Benefits of a product in simple and easy to remember way. Features enlist all technical parameters , Advantages list what makes this feature in the product stand out against competition and substitutes while Benefits enlist Key value for the end user. For example, I want to buy a car say Maruti Vitara and want to understand it's FAB. one of its feature is 360 degree camera, it's Advantages is view of the car from all sides to navigate it better across traffic and parking. Its benefit would be smooth driving experience and safer maneuvering of the car.
A product demo is not just a presentation of features and functions. It is a story that shows how your product solves a problem, fulfills a need, or creates an opportunity for your audience. To craft a compelling story, you need to follow a simple formula: problem, solution, benefit. Start by identifying and empathizing with the problem your audience faces. Then, show how your product provides a solution to that problem. Finally, demonstrate the benefit or value of using your product.
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Start by identifying the problem or pain point that your audience faces. What challenges are they experiencing? What frustrations or inefficiencies are they dealing with? Frame the problem in a way that resonates with your audience and highlights the urgency or importance of finding a solution. Use visuals and stories.
Once you have your story, you need to prepare the materials and tools you will use to deliver your product demo. This includes your product itself, your demo script, your slides, your device, your internet connection, and any other accessories or props you might need. Make sure you test everything beforehand and have backup plans in case something goes wrong. You don't want to lose your audience's attention or trust because of a technical glitch or a poorly prepared demo.
The way you deliver your product demo can make or break its impact. You need to practice your delivery until you feel confident and comfortable. Practice your demo in front of a mirror, a camera, or a colleague. Get feedback and refine your script, tone, pace, and body language. Use clear and simple language, avoid jargon and filler words, and use examples and stories to illustrate your points. Engage your audience with questions, polls, or demonstrations. Show enthusiasm and passion for your product and its benefits.
The last step of a product demo is to follow up with your audience and close the deal. Don't end your demo abruptly or leave your audience hanging. Summarize the main points and benefits of your product, restate your value proposition, and address any questions or objections. Provide a clear call to action and tell your audience what to do next. For example, you might ask them to sign up for a free trial, schedule a consultation, or place an order. Follow up with an email or a phone call to thank them for their time, remind them of the next steps, and ask for feedback.
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