What are the key factors to consider when selecting a content marketing agency?

You have to consider my agency, of course. StoryAngled Especially if you're a B2B pro looking for those sweet inbound leads. And if you’re not, you might look for an agency that (just like us) goes above and beyond to deliver quality content at scale to your business. They’re (WE are) partnering up with you to strategize your ideal content funnel, define proper formats, and systemize the whole process. Plus, we (ekhm, they) have a 30-day money-back guarantee for the first month. So you're fully confident you're investing your money right. Cheers

An important part of fit is chemistry. Do you sense authenticity and trustworthiness when you meet with the agency? Do they seem desperate or like they're faking it, or genuinely interested in your org and seem confident they know how to help you?

A smart approach is to ask for case studies and client references to gauge their effectiveness. Remember, it's not just about finding an agency that can do the job... It's about finding a true partner that understands your vision and can help you achieve your goals.

1. The effort they make in discovering the specifics of my business model. I always go for the "golden" question - "how are you creating the revenue" - are they asking it or not? If yes, they are no bs, interested how soft KPIs such as awareness could connect to hard KPIs like conversion rate, even revenue. 2. The background: are they familiar to my niche / industry? Do they have the experts to generate high level content - both strategic and messaging? 3. Character - are they focused on replicating the same tactics to pump their bags or are genuinely interested in catering for my business? The last one might involve more time and ressources. If they are not, what is their behaviour - fluffing and "selling" the "standard" solution?

D’après mon expérience en rédaction de contenu et chargée de communication des entreprises, il est impératif d’être à l’écoute du client, de se documenter sur les produits ou services et enfin connaitre la vision globale de l’entreprise afin de sortir le meilleur contenu en accord envers l’entreprise et le consommateur.

La estrategia es crucial, debe ser la espina dorsal de la creatividad y los contenidos por dos motivos: Porque los contenidos deben desarrollar y explicar de diversas formas la estrategia de la marca y de la empresa Porque entre contenidos siempre debe existir un hilo conductor, no pueden ser ideas sueltas sino que deben responder a una misma razón de ser

S’il y a une chose qui m’a été utile dans l’exercice de ma fonction, c’est l’élaboration d’un calendrier de publication de contenu sur les différents médias sociaux, qui relate clairement le type de contenu à publier en fonction des audiences, des heures de publication propices. Ceci qui permettra plustard de faire un suivi méthodique sur l’évolution de l’audience et du contenu. Et de mieux planifier les campagnes publicitaires.

To get straight to the point… Pick an agency that will invest time understanding your business, your goals, and strategy. An agency that does not understand your business will not be able to create content for it.

When selecting a content marketing agency, ensure they can develop and execute a solid strategy tailored to your business goals. Look for clear processes in audience research, content creation, distribution, and measurement. A good agency will openly discuss their methods and provide a detailed plan of action.

Strategy expertise needs to be tailor-made and based on deep research on competitors. SWOAT, persona, creative strategies, and clear and compelling KPIs. Yet, it is essential to evaluate how the agency can proactively change strategies in unexpected circumstances, including internal factors such as business goal adjustments to low engagement and conversions to a global crisis. From small to significant issues, the agency needs to be aware of changes in the strategy scenario, be proactive, and act as a partner, bringing solutions instead of complaints.

So, while a creative edge is important, make sure it's backed by a solid foundation of strategic thinking and proven results. A truly valuable agency will not only bring creative ideas to the table but also show a strategic mindset, ensuring that every piece of content serves a purpose in your overall marketing strategy.

La créativité est la clé d’une communication réussite, il faut être à mesure de se réadapter, se réinventer en fonction des faits marquant de la société, afin de susciter plus d’intérêt de ta communauté tout en maintenant sa ligne éditoriale. Mais aussi pouvoir créer des concepts accrocheurs (jeux concours, des rubriques…) dans le but de faire interagir la communauté.

reativity is essential in distinguishing your content in a crowded marketplace. A good content marketing agency should not only display creativity in their portfolio but also demonstrate innovative problem-solving skills. This involves presenting unique ideas that capture and hold the audience's attention, ensuring your content is memorable. Assess their past campaigns for originality and the ability to engage audiences in new and interesting ways. The agency should have a proven track record of thinking outside the box and implementing creative strategies that resonate with target demographics.

Part of creativity today is the ability to write without AI. Whether you are ok with AI-generated content or not, ask your agency what their policy is to ensure your approaches are aligned.

The right agency isn't just about a pretty portfolio. They're problem-solving wizards, weaving fresh ideas that captivate and connect with your audience. Are they painting a picture of innovation and originality in their approach? Can they breathe life into your brand's story and make it resonate with your audience on a deeper level? One powerful way to gauge an agency's creative prowess is by diving into their past work. Look for campaigns that not only caught your eye but also left a lasting impact. Did they make you feel something? Did they stand out amidst the noise of digital clutter? These insights will unveil the agency's ability to craft content that not only grabs attention but also inspires action.

Une bonne gestion de sa communauté passe par la maitrise des outils d’analyses qui donnent de fa?on claire des indications sur la performance de contenu. Avoir les statistiques de performances en temps réel de nos contenu et publicités nous permet clairement de voir ce qui marche et ce qui ne marche pas. Une grande possibilité d’amélioration de notre travail s’ouvre ainsi à nous.

A content marketing agency is only as good as its ability to measure results. It's not just about churning out blog posts and social media updates – it's about understanding how that content is performing and optimizing it for maximum impact. An agency that can demonstrate a deep understanding of analytics and KPIs is a valuable asset. They can help you navigate the complexities of the digital landscape and ensure your content isn't just a bunch of empty calories. Pro tip: Look for agencies that can demonstrate a track record of success, not just in creating content, but in driving tangible results. After all, you want an agency that can help you reach your destination, not just get lost in the wilderness of the internet.

Best in class content marketing agencies combine creativity with analytics. They are able to understand the client's KPIs and how content can help them achievable. Pick an agency that can utilise data when making content strategies.

In the dynamic landscape of modern marketing, an agency that seamlessly integrates data into its content strategies stands out as indispensable. By harmonizing creativity with analytical insights, such agencies possess the adeptness to not only comprehend but also anticipate their client's key performance indicators (KPIs). Through this comprehensive understanding, they skillfully harness the power of content to not just meet but exceed these benchmarks, thereby ensuring the optimal achievement of their client's objectives in a rapidly evolving digital realm.

Analisar cada etapa, cada integrante, cada avatar, cada ideia, afinal, muitas vezes estamos diantes de 3 ideias boas e precisamos apostar em uma. Ativar a vis?o 360. Lidar com a previsibilidade e trazer um olhar realista e acima de tudo viável.

Top-tier agencies excel in maintaining clear and consistent communication with their clients. It's crucial to establish mutual understanding regarding meeting schedules (such as weekly work-in-progress meetings), preferred communication channels, and service level agreements during the pitch and onboarding stages.

Effective communication is essential in any agency partnership, particularly in content marketing. Your chosen agency must be transparent about their processes, progress, and performance, providing regular updates and being responsive to inquiries. A successful partnership hinges on open dialogue, so prioritize agencies that value communication as much as you do.

When you're deciding to onboard a new agency, discuss the ways of communication and whether this suits you. Ideally you'll use a tool like Slack for quick questions or feedback, then set up a weekly or bi-weekly call to discuss tasks, blockers, and ideas for future projects. Be sure to respond promptly, come to meetings prepared, and give helpful feedback so you can hold them to the same regard.

Absolutely, clear and consistent communication is paramount in any successful partnership, especially when it comes to content marketing. At WAOWX, we prioritize transparency and open dialogue every step of the way. Our commitment to clear communication means that you're always in the loop regarding our processes, progress, and performance. We're responsive to your inquiries and provide regular updates, ensuring that our partnership thrives on mutual understanding and collaboration. Choose WAOWX for a content marketing agency that values communication as much as you do, because we believe that great results stem from great communication.

The best agencies are the ones who can communicate clearly and consistently with their clients. During the pitch and onboarding phase, make sure you agree on meeting cadence (e.g. weekly WIP meetings), communication methods, and SLAs.

When hiring a marketing agency, it's crucial to consider budgetary factors to ensure a fruitful partnership without financial strain. Begin by outlining your budget constraints and objectives clearly to the agency. Discuss pricing structures, including whether they charge hourly rates, project fees, or retainers. Assess what services are included in their packages and if there are any additional costs for extra services or revisions. Moreover, inquire about any hidden fees or unexpected expenses that may arise throughout the collaboration. Finally, negotiate terms and seek transparency to align expectations and avoid any financial surprises down the road.

Discutir valores é um aspecto crucial do relacionamento. Naturalmente, os valores devem ser condizentes com as disponibilidades da empresa contratante. Portanto, o nível de exigência deve estar adaptado a isso, também. Se os recursos financeiros s?o pequenos, n?o adianta querer contratar a melhor agência do mercado. Claro que deve-se deixar tudo muito claro. Especialmente no tocante à produ??o. A empresa contratante deve pagar pela produ??o que extrapole a cria??o cotidiana. Se alguém vem com a grande ideia "vamos contratar a Taylor Swift!", n?o é a agência que vai pagar esse cachê, claro. Aten??o especial com os or?amentos de vídeos. S?o os mais onerosos e precisam ficar muito bem discutidos sobre como ser?o viabilizados financeiramente.

The budget is the bottom line I have seen many agencies promising the moon during pitch... But when the Client mentions the budget...The rocket crashes. Both parties should be very realistic in budget... The agency should not over cost every thing and the client should not draw over expectations

RESULTS. The content they’ve created for other brands, what’s the ROI? Is it accurately conveying the desired brand image? Is it engaging the correct target audience? Or does it get sent to the graveyard of vanilla, recycled garbage that all looks and feels the same, all soulless.

Mental health as a base before falling down. How can we prevent that disease within our team buildings? It’s an overwealming situation for al kind of jobs, speacially those that requiere creative mindfulness.

Antes de se contratar uma Agência ou um Social Media, é preciso ter clareza do que se quer. Se isso n?o estiver bem estabelecido entre as partes o servi?o n?o vai fluir. Quem sabe desenvolver uma estratégia de conteúdo, consegue identificar esse Gap, mas se a Agência n?o souber, o cliente só vai gastar dinheiro.

The right agency must be able to familiarise itself in depth with the target groups and their needs. They must also be able to familiarise themselves with the product/services and work with the right argumentation. A good agency will be able to generate attention and at the same time create awareness of the problem.