What are the key elements of a successful trade show media kit?

1 Press release

A press release is a brief and catchy document that summarizes your main news, announcements, or launches at the trade show. It should answer the who, what, where, when, why, and how questions and highlight the benefits and value of your offerings. It should also include a clear and catchy headline, a subheading, a quote from a spokesperson, and contact details. A press release should be written in a clear, concise, and professional tone and follow the standard format and style of the media outlet you are targeting.

2 Fact sheet

A fact sheet is a one-page document that provides key facts and figures about your company, products, and industry. It should include information such as your company name, logo, mission, vision, history, awards, achievements, customers, partners, market size, trends, challenges, and opportunities. A fact sheet should be organized in a logical and easy-to-read manner and use bullet points, tables, charts, or graphs to present data. A fact sheet should be factual, accurate, and relevant to your trade show goals and audience.

3 Media pitch

A media pitch is a personalized and persuasive email or message that you send to a specific media contact to invite them to visit your booth, interview your spokesperson, or feature your story. It should be tailored to the media outlet, the journalist, and their audience and show why your trade show news is newsworthy, timely, and valuable. It should also include a compelling subject line, a brief introduction, a clear call to action, and a follow-up plan. A media pitch should be friendly, respectful, and professional and avoid spamming, exaggerating, or making false promises.

4 Media kit folder

A media kit folder is a physical or digital folder that contains all your media kit materials in a neat and organized way. It should have a consistent and attractive design that reflects your brand identity and trade show theme. It should also have a clear and visible label with your company name, logo, booth number, and contact details. A media kit folder should be easy to access, distribute, and store and make a good first impression on the media.

5 Product samples

Product samples are physical or digital samples of your products or services that you offer to the media as a way of demonstrating your features, benefits, and value proposition. They should be relevant, useful, and appealing to your trade show audience and media niche. They should also be easy to use, test, or review and have clear instructions and information. Product samples should be of high quality, innovative, and distinctive and showcase your competitive edge and customer satisfaction.

6 Spokesperson bio

A spokesperson bio is a short and engaging document that introduces your spokesperson to the media and highlights their expertise, credentials, and personality. It should include information such as their name, title, role, background, achievements, interests, and contact details. It should also include a professional and friendly photo of your spokesperson. A spokesperson bio should be written in a third-person and positive tone and show why your spokesperson is a credible and reliable source of information and insights for your trade show news.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?