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Last updated on 2024年6月28日

What are the key elements of a successful guest post proposal that stands out from the crowd?

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Guest posting is a powerful content marketing strategy that can help you build your authority, reach new audiences, and generate more traffic to your website. But how do you pitch your guest post ideas to editors and bloggers who receive dozens of proposals every day? How do you stand out from the crowd and convince them that your content is valuable, relevant, and engaging? In this article, we'll share six key elements of a successful guest post proposal that will increase your chances of getting accepted and published.

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Marie-Hélène Couette

Learning Strategy & Content | Operational Efficiency | Consultant - Speaker - Author

1 Know your target

Before you start writing your proposal, you need to do some research on the website or blog you want to guest post for. What is their niche, audience, tone, and style? What topics do they cover and what gaps can you fill? What are their guidelines and expectations for guest contributors? Knowing your target will help you tailor your pitch to their needs and preferences, and show them that you respect their standards and vision.

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Marie-Hélène Couette

Learning Strategy & Content | Operational Efficiency | Consultant - Speaker - Author
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One thing I've found useful is to use multiple touchpoints to approach a potential partner. Instead of sending a cold email and hoping for the best, try to find who is in charge of content and reaching out first on LinkedIn, or get introduced by a common connection. Once you've opened a conversation, it's easier to make an ask, especially if you're able to tell them "what's in it for them" before sending the email. Make them excited about your proposal! Not only will they'll be more likely to open your email, you'll have another channel to followup if they don't reply.

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Ola Akin

Marketing Executive (MBA)
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Usually, propose a specific headline, promise value, use action words, create curiosity, be concise, consider SEO, and encourage A/B testing for optimal engagement.

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2 Craft a catchy subject line

The subject line of your email is the first thing that the editor or blogger will see, and it will determine whether they open your message or ignore it. Therefore, you need to craft a catchy subject line that grabs their attention and sparks their curiosity. Avoid generic or vague phrases like "Guest post proposal" or "Content idea for your blog". Instead, use specific and compelling words that highlight the benefit, value, or problem that your guest post will address. For example, "How to boost your conversion rate with these 5 simple tweaks" or "The ultimate guide to creating viral infographics".

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3 Introduce yourself and your credentials

The next step is to introduce yourself and your credentials in a brief and friendly way. Don't just list your name, job title, and website. Tell them why you are qualified to write about the topic you are proposing, what experience or expertise you have, and how you can add value to their website or blog. You can also mention any previous guest posts you have written or any relevant publications or awards you have received. Don't be too humble or too boastful, but aim for a balance of confidence and credibility.

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Anna Poplevina

Entrepreneur, Writer, & Investor | Follow for posts about leadership, career growth, and upgrading your skills with AI.
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In addition to showcasing your credentials, it's great to highlight how your expertise directly aligns with the target blog or publication's audience and goals. For example: -Research their content and audience. -Identify the specific pain points, challenges, or interests. Demonstrating a deep understanding of their content and showing how your expertise can provide unique solutions or insights increases the likelihood of your guest post proposal being accepted.

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4 Pitch your guest post idea

This is the core of your proposal, where you pitch your guest post idea and explain why it is suitable for their website or blog. You need to be clear, concise, and persuasive. Don't just send a title or a vague outline. Provide a brief summary of the main points, the key takeaways, and the angle or perspective that you will use. Show them how your guest post will benefit their audience, solve their problems, or answer their questions. Demonstrate that you have done your homework and that you have a unique and relevant idea that matches their content goals and gaps.

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Ian Dukleth

SEO Strategist & Digital Ops Leader | Boosting Rankings & Streamlining Processes for Business Growth
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I am not particularly a fan of overwhelming the prospect with information (summaries, key points, and, angles). While I haven’t tested that angle for outreach I have had success listing: ? 3 unique topics, with different intent and keyword focuses so that I have a better chance to appeal to what the prospect would be interested in. As a fail-safe I follow up those topics with, ‘these are just a few ideas, if you have something that better aligns with your audience I am quite flexible.’ This method has been great at getting me to the next steps towards a successful guest post ????

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5 Include samples of your work

One of the best ways to showcase your writing skills and style is to include samples of your work in your proposal. You can either attach them as files or link to them online. Choose samples that are related to the topic or niche of the website or blog you are pitching to, and that reflect your best quality and performance. Don't send too many or too few samples, but aim for 2-3 examples that demonstrate your versatility and value.

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6 Follow up and be professional

The last element of a successful guest post proposal is to follow up and be professional. Don't expect an immediate response or a guaranteed acceptance. Editors and bloggers are busy and may take some time to review your proposal and get back to you. Be patient and polite, and don't spam them with multiple emails or calls. If you don't hear from them within a week or two, you can send a friendly reminder and ask for their feedback. If they reject your proposal, don't take it personally or argue with them. Thank them for their time and consideration, and ask them if they have any suggestions or tips for improving your pitch or finding other opportunities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key elements of a successful guest post proposal that stands out from the crowd?

1

2

3

4

5

6

7

1 Know your target

2 Craft a catchy subject line

3 Introduce yourself and your credentials

4 Pitch your guest post idea

5 Include samples of your work

6 Follow up and be professional

7 Here’s what else to consider

Content Marketing

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What are the key elements of a successful guest post proposal that stands out from the crowd?

1

2

3

4

5

6

7

1 Know your target

2 Craft a catchy subject line

3 Introduce yourself and your credentials

4 Pitch your guest post idea

5 Include samples of your work

6 Follow up and be professional

7 Here’s what else to consider

Content Marketing

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