What are the key elements of a successful email subject line that captures attention and curiosity?

1 Why storytelling matters

Storytelling is the art of using words, images, and emotions to create a connection with your audience and convey a message. It can help you to build trust, credibility, and loyalty, as well as to inspire, educate, and persuade. Storytelling can also make your email subject lines more memorable and appealing, as people are naturally drawn to stories and curious about what happens next.

3 How to use emotions and triggers

Emotions and triggers are powerful elements of storytelling that can influence your audience's behavior and decision-making. Emotions are the feelings that your story evokes, such as joy, anger, fear, or surprise. Triggers are the words or phrases that activate those emotions, such as "urgent", "secret", "guaranteed", or "free". By using emotions and triggers in your email subject line, you can create a sense of urgency, curiosity, or value that motivates your reader to open your email and find out more.

4 How to be specific and relevant

Another key element of a successful email subject line is specificity and relevance. Your email subject line should be tailored to your audience's needs, interests, and goals, and should provide a clear and specific benefit or value proposition. Avoid vague or generic statements that could apply to anyone or anything, and instead use concrete and descriptive language that shows your reader what they can expect from your email. For example, instead of "How to improve your skills", try "How to master Excel in 30 minutes".

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?