A sales message framework typically consists of four main elements: the hook, the problem, the solution, and the call to action. To understand each element better, let's start with the hook. This is the first part of your message that captures your audience's attention and interest. It can be a question, a statistic, a story, or a statement that relates to your audience's situation and sparks their curiosity. Next is the problem. This is the second part of your message that identifies and agitates the pain points and challenges that your audience is facing. It can be a question, a statement, or a story that shows how your audience's current situation is costing them time, money, or opportunities. After that comes the solution. This is the third part of your message that presents your offer as the best way to solve your audience's problem and help them achieve their goals. It can be a statement, a story, or a demonstration that shows how your solution works, what benefits it provides, and how it differs from other options. Finally, there's the call to action. This is the last part of your message that prompts your audience to take the next step in the buying process. It can be a question, a statement, or a request that clearly tells your audience what you want them to do, why they should do it, and how they can do it.