What are the key elements to include in an event sponsorship proposal?

2 Sponsorship Opportunities

The next element of your sponsorship proposal is the sponsorship opportunities, which describe the different levels and types of sponsorship packages that you offer to potential sponsors. This section should include a table or chart that summarizes the sponsorship levels, such as platinum, gold, silver, and bronze, and their corresponding fees, benefits, and deliverables. For example, you can list the number of tickets, logo placements, speaking slots, booth spaces, and other perks that each level entails. You can also include customized or in-kind sponsorship options that allow sponsors to contribute their products, services, or expertise to your event.

3 Sponsorship Benefits

The third element of your sponsorship proposal is the sponsorship benefits, which explain how sponsoring your event will help potential sponsors achieve their goals and objectives. This section should focus on the value proposition and return on investment (ROI) of your event, such as how it will increase brand awareness, generate leads, enhance reputation, or create social impact for sponsors. You can use data, testimonials, case studies, or stories to illustrate the success and impact of your previous or similar events and how they benefited sponsors. You can also include a section on audience demographics and psychographics to show how your event aligns with the target market of potential sponsors.

4 Sponsorship Deliverables

The fourth element of your sponsorship proposal is the sponsorship deliverables, which specify what you will provide to sponsors before, during, and after your event. This section should include a timeline and checklist of the tasks and responsibilities that you will fulfill to ensure a smooth and successful sponsorship experience. For example, you can list how you will acknowledge and promote sponsors on your website, social media, email, press releases, and other channels. You can also list how you will communicate and coordinate with sponsors throughout the planning and execution of your event. You can also list how you will measure and report on the sponsorship outcomes and feedback after your event.

5 Terms and Conditions

The fifth element of your sponsorship proposal is the terms and conditions, which outline the legal and financial aspects of the sponsorship agreement. This section should include the payment methods and schedules, the cancellation and refund policies, the liability and indemnity clauses, the confidentiality and intellectual property rights, and the dispute resolution procedures. You should also include a signature line for both parties to sign and date the proposal. You may want to consult a lawyer or use a template to draft this section to ensure that it is clear and compliant with the relevant laws and regulations.

6 Call to Action

The final element of your sponsorship proposal is the call to action, which invites potential sponsors to take the next steps to secure their sponsorship spot. This section should include a clear and urgent statement that encourages sponsors to act quickly and contact you for more information or to confirm their sponsorship level. You should also include your contact details, such as your name, phone number, email address, and website, and thank potential sponsors for their interest and support. You can also include a testimonial or endorsement from a previous or current sponsor to add credibility and trust to your proposal.