What are the key elements of a compelling concept presentation?

1 Define the problem

The first element of a compelling concept presentation is to define the problem you are trying to solve, and why it matters. This helps you establish the context, relevance, and value of your concept, and also aligns your goals with those of your client or audience. You can use a problem statement, a brief, or a user scenario to frame the problem and its implications.

2 Show the solution

Next, show the solution you have developed and how it addresses the problem. This is where you showcase your creativity, innovation, and feasibility, and also demonstrate your understanding of the user needs, preferences, and behaviors. You can use sketches, mockups, prototypes, or demos to illustrate your solution and its features, functions, and benefits.

3 Explain the rationale

Explain the rationale behind your solution, and how it supports your objectives and strategy. This is where you justify your design decisions, and also show your research, analysis, and evidence. You can use data, insights, feedback, or best practices to support your rationale and show how your solution meets the challenges of the problem.

4 Tell a story

Tell a story that connects your problem, solution, and rationale, and also engages your client or audience emotionally and intellectually. This is where you use narrative techniques to create a memorable and impactful experience, and also convey your vision, passion, and personality. You can use a storyboard, script, video, or pitch deck to tell your story and highlight the key messages and outcomes of your concept.

5 Invite feedback

Invite feedback from your client or audience and show your openness and readiness to collaborate and improve. Solicit constructive criticism, suggestions, or questions, and also acknowledge the limitations, risks, or assumptions of your concept. You can use a Q&A session, survey, test, or workshop to invite feedback and show your interest and appreciation for the input and perspectives of your client or audience.

6 Call to action

Use a call to action for your client or audience and show your confidence and enthusiasm for the next steps. Summarize the main points and benefits of your concept, and also propose a clear and realistic plan of action for the implementation, evaluation, or refinement of your solution. You can use a timeline, budget, proposal, or contract to call to action and show your commitment and professionalism for the project.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?