What are the key differences between ethos and credibility in public speaking?

In simple words,credibility is like your resume, showing your experience (job title, education). Ethos is similar to a job interview - it's about how you present yourself (delivery, passion), which helps to build trust and make you likable. Both are important for winning over the audience and getting the job done!

If you have been asked to speak or present, there is an assumption of expertise. How clearly you present information is important. Even more important is doing so in a genuine manner while kicking your ego to the curb. A large dose of gratitude for the opportunity to speak helps. Do not put on a show or pretend to be anything you are not. Be yourself or it will undermine your credibility. Take time to know your audience. Ask them questions to explore what they know and want to know most. Also be completely responsive to questions the audience asks. Be comfortable with admitting the limits of your knowledge but also be prepared with resources your audience can seek out to answer the questions that you cannot.

Ethos encompasses the broader character and ethical appeal of the speaker, potentially including but not limited to their credibility. Credibility is a more specific attribute referring primarily to the speaker's perceived trustworthiness and authority on the subject. Ethos is built through various elements of the speaker's presentation, including tone, style, respect for the audience, and the moral or ethical values they project. Credibility is often built through displaying knowledge and expertise, and through the consistency and accuracy of what the speaker communicates. I

Ethos in public speaking refers to the speaker's overall character and trustworthiness, shaped by their values and ethics. Credibility, however, is more about the speaker's expertise and reliability on a specific topic. While ethos encompasses moral character, credibility focuses on knowledge and authority in the subject matter.

Ethos involves building credibility and trust with your audience. Ethos, refers to the speaker's credibility. To leverage ethos effectively, ensure you convey integrity, empathy and knowledge. Highlight your expertise on your topic using confident and clear language. You need to show the audience that you are a reliable source of information. Demonstrate honesty and transparency. Connect with the audience by acknowledging their values and concerns, showing that you understand and respect their perspectives. Personal anecdotes go a long way in building credibility. By consistently aligning your message with ethical standards and showing respect for your audience, you build a positive and trustworthy image.

Credibility involves being able to answer questions on your topic/presentation. Preparation is particularly important if you're touching on "hot" topics, or themes which may attract resistance or controversy. Preparation is key: anticipate the types of questions might arise from your audience. Have the good sense to research enough that you're prepared to answer questions that may come, but also have the humility to admit if you cannot answer a question you were unprepared for. Take the time to research it, and follow up with the enquirer personally to discuss your findings, which may also help to determine if this is a discussion that may be beneficial to convey to your wider audience.

A speaker's credibility goes beyond their bio; it encompasses confident and clear delivery, high-quality and accurate content, authenticity and integrity, effective audience interaction, and a solid reputation. While a bio provides important context, true credibility is built through engaging presentation, honesty, responsiveness, and a consistent track record of ethical behavior. These elements together create a dynamic and trustworthy impression that resonates deeply with audiences.

If you don't have world-class credentials but possess honest experience and passion, focus on these strengths to build your ethos and credibility. Highlight your genuine experiences and the insights you've gained from them. Share your passion through enthusiastic and authentic storytelling. Emphasize your dedication to continuous learning and improvement. Show your commitment to the topic by being well-prepared and knowledgeable. Engage with your audience sincerely, listen to their concerns, and address them thoughtfully. Remember, authenticity and passion often resonate more deeply with audiences than impressive credentials alone.

Don't lie. Speakers can attempt to fake ethos by exaggerating credentials, using false testimonials, manipulating their appearance, or telling deceptive stories. You see this all the time on Linkedin - especially with exaggerated education credentials... However, this carries significant risks, including loss of trust, damage to reputation, and ethical violations. Maintaining authentic ethos, built on honesty, transparency, and consistency, is crucial for establishing and sustaining trust and credibility with an audience. Authenticity not only respects the audience but also ensures the speaker's long-term effectiveness and integrity. Just be yourself - you matter and it is enough.