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What are the key considerations when choosing a perspective for your story?

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Choosing the right perspective for your business story is crucial—it shapes how your audience perceives your brand and its values. When you're crafting a narrative for your business, consider the lens through which you're presenting your story. This isn't just about what you tell, but how you tell it. The perspective you choose can influence customer engagement, brand loyalty, and ultimately, your business's success. Whether you're sharing a customer success story, detailing your company's history, or explaining a product, selecting the appropriate perspective is a strategic decision that requires careful thought.

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1 Audience Needs

Understanding your audience's needs is fundamental when selecting a story perspective. Your narrative should resonate with them, addressing their concerns, aspirations, or interests. For example, if your target market values sustainability, a story told from an eco-conscious perspective could create a stronger connection. Conversely, a tech-savvy audience might prefer a story that highlights innovation and cutting-edge technology. Tailoring the perspective to what your audience cares about most will help ensure your story not only reaches them but also strikes a chord.

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Hariom Singh

Driving tech transformation and business growth with innovative leadership at Walmart Health & Wellness ?? PH.D, MBA, PMP, RMP
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Perspective Choosing Mastery ?? When choosing a perspective, I consider: - ?? Aligning with goals and values. - ?? Evaluating data and objective insights. - ?? Seeking diverse perspectives and feedback. - ?? Considering long-term implications and consequences. - ?? Reflecting on personal biases and assumptions. Perspective Chosen Wisely! ??

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Alexandro Lecci

CMO Ecooar Biodiversidade
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Eu abordo a sustentabilidade de forma autêntica, integrando práticas ecoconscientes em cada aspecto da minha marca. Ao contar histórias sobre nossos esfor?os ambientais, mostro meu compromisso real com o planeta. Isso ressoa com meu público-alvo, que valoriza a sustentabilidade. Dessa forma, crio uma conex?o forte e duradoura, enquanto compartilho conhecimentos e inspirando a??es positivas em prol do meio ambiente.

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Juan Soares

Especialista em Recursos Humanos | Cultura Organizacional | R&S | Business Partner | Gente e Gest?o | T&D
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Ao escolher uma perspectiva para sua história, considere o impacto emocional desejado e a proximidade com os eventos. A primeira pessoa oferece intimidade e profundidade emocional, enquanto a terceira pessoa permite uma vis?o mais ampla e objetiva. Avalie qual personagem tem a vis?o mais interessante e relevante para a narrativa. Pense na confiabilidade do narrador e como isso influencia a interpreta??o dos eventos. Considere também o estilo e o tom que você quer transmitir através da perspectiva escolhida.

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2 Brand Voice

Your brand voice is the personality and emotion infused into your company's communications. It should be consistent across all platforms and pieces of content. When choosing a perspective for your story, ensure it aligns with your established brand voice. If your brand is known for being playful and quirky, a formal and distant narrative might confuse your audience. The key is to maintain authenticity; your story's perspective should be a natural extension of how your brand already speaks to its audience.

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Alexandro Lecci

CMO Ecooar Biodiversidade
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Eu escolho cuidadosamente a perspectiva da minha história para que ela esteja sempre alinhada com a voz estabelecida da minha marca. Assim, mantenho a consistência e autenticidade, permitindo que os clientes absorvam e confiem no conhecimento compartilhado, fortalecendo nosso vínculo e credibilidade.

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3 Strategic Goals

Every story should serve your broader business strategy. Before deciding on a perspective, ask yourself how the story will help achieve your strategic goals. Are you looking to increase brand awareness, drive sales, or position yourself as a thought leader? The chosen perspective should directly contribute to these objectives. For instance, a first-person perspective from the CEO might lend a personal touch that builds trust and leadership in the industry, while a third-person perspective might be better for an unbiased case study that showcases business success.

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Alexandro Lecci

CMO Ecooar Biodiversidade
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Eu estabele?o objetivos estratégicos claros para minha marca, seja aumentar o reconhecimento, impulsionar as vendas ou me posicionar como líder de pensamento. Crio campanhas focadas, alinhadas com esses objetivos, e compartilho conteúdos valiosos que educam e envolvem os clientes. Ao fazer isso, n?o apenas atinjo minhas metas, mas também capacito os clientes com conhecimento relevante, aumentando sua confian?a e fidelidade à minha marca.

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Nam Nguyen

Business Strategist | Award-Winning Author, Coach & Consultant | Championing Child Development and Financial Literacy
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Ensuring that strategic goals remain the focus of your business story is crucial when choosing a perspective. 1. Define clear strategic goals 2. Align the perspective with the goals (e.g. if the goal is to provide a comprehensive view for investors or stakeholders, showcasing company milestones and broad impact, then a third-person perspective might look like this: "Founded by Jane Doe, the company has consistently innovated, achieving significant milestones such as a 200% increase in market share over the past five years.") 3. Use the perspective to reinforce strategic messages 4. Engage emotionally and rationally (i.e. use personal anecdotes to create an emotional connection and support your narrative with data)

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4 Emotional Impact

The emotional impact of your story can be a powerful tool in creating lasting impressions. Consider the emotions you want to evoke in your audience—inspiration, trust, joy, or perhaps urgency. The perspective you choose will affect the intensity and type of emotional response. A first-person perspective can create intimacy and empathy, while a second-person perspective can be more engaging and direct, making the reader feel part of the story.

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5 Complexity Level

Consider the complexity of the content when choosing your story's perspective. If you're dealing with intricate product details or industry-specific jargon, a simpler narrative perspective might help make the information more digestible. On the other hand, a complex and multifaceted story might benefit from multiple perspectives to provide a well-rounded view. It's about finding the balance between giving enough information to be informative and keeping it accessible for your audience.

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Alexandro Lecci

CMO Ecooar Biodiversidade
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Eu busco o equilíbrio ideal entre fornecer informa??es detalhadas e mantê-las acessíveis para meu público. Simplifico conceitos complexos e uso uma linguagem clara e envolvente. A empresa garante que os clientes compreendam e apliquem o conhecimento de forma eficaz, sentindo-se capacitados e valorizados pela minha marca.

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6 Cultural Context

Lastly, be mindful of the cultural context of both your story and your audience. Different cultures may interpret narrative perspectives in varied ways. What works for one demographic might not resonate with another. Additionally, certain perspectives may carry different connotations depending on cultural norms and values. It's important to be culturally sensitive and aware to ensure your story is inclusive and respectful, thereby broadening its appeal and effectiveness.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key considerations when choosing a perspective for your story?

1

2

3

4

5

6

7

1 Audience Needs

2 Brand Voice

3 Strategic Goals

4 Emotional Impact

5 Complexity Level

6 Cultural Context

7 Here’s what else to consider

Business Strategy

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What are the key considerations when choosing a perspective for your story?

1

2

3

4

5

6

7

1 Audience Needs

2 Brand Voice

3 Strategic Goals

4 Emotional Impact

5 Complexity Level

6 Cultural Context

7 Here’s what else to consider

Business Strategy

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感谢您的反馈

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