What are the key considerations for planning a video content series?

2 Your format and length

Another important consideration for planning a video content series is the format and length of your videos. Depending on your goals and audience, you may choose different types of video formats, such as interviews, tutorials, testimonials, stories, or animations. You may also decide to create short or long videos, or a mix of both. The format and length of your videos will affect the production time, budget, and resources required, as well as the engagement and retention of your viewers. You should aim for a consistent and coherent format and length across your video series, while also keeping in mind the best practices and limitations of the platforms where you will distribute your videos.

3 Your content and value proposition

The content of your video series is the core of your video content strategy. You need to plan what topics, themes, and messages you will cover in each video, and how they relate to each other and to your goals and audience. You also need to define your value proposition: what makes your video series unique, useful, and compelling for your viewers? How will you differentiate yourself from your competitors and other video creators? How will you communicate your brand identity and personality through your video content? Your content and value proposition should be clear, relevant, and engaging for your viewers, and should reflect your expertise and authority in your niche.

4 Your production and editing

Planning a video content series also involves planning the production and editing of your videos. You need to consider the technical aspects of creating high-quality videos, such as the equipment, software, lighting, sound, and location. You also need to consider the creative aspects of making your videos appealing and professional, such as the script, storyboard, graphics, music, and transitions. You should have a clear workflow and timeline for the production and editing of your videos, and assign roles and responsibilities to your team members or collaborators. You should also review and test your videos before publishing them, and ensure that they comply with the standards and guidelines of the platforms where you will distribute them.

5 Your distribution and promotion

The final consideration for planning a video content series is the distribution and promotion of your videos. You need to decide where and how you will publish and share your videos with your audience and potential viewers. You may choose to use one or more platforms, such as your website, blog, social media, email, or online courses. You should also optimize your videos for SEO, using keywords, titles, descriptions, tags, and thumbnails that will help your videos rank higher and attract more clicks. You should also promote your videos through various channels and methods, such as cross-posting, repurposing, advertising, or collaborating with other influencers or brands.

Planning a video content series is a complex and rewarding process that requires careful thought and preparation. By considering these key factors, you will be able to create a video content series that will help you achieve your goals, reach your audience, and grow your brand.