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What is the ideal frequency for posting blog content on social media?

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One of the most common questions that bloggers face is how often they should post their content on social media platforms. There is no definitive answer to this question, as different factors such as your audience, your goals, your niche, and your resources may affect your optimal posting frequency. However, there are some general guidelines and best practices that you can follow to find the ideal balance between quality and quantity, engagement and reach, and consistency and creativity. In this article, we will explore some of these factors and how they can help you determine the best posting frequency for your blog content on social media.

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Mallie Hart

Digital marketing leader with 18 years of content and social media marketing experience. People-first marketing and…

1 Factor 1: Your Audience

The first factor that you should consider when deciding how often to post your blog content on social media is your audience. You need to know who your target audience is, what their preferences are, when they are most active, and how they consume your content. You can use tools such as analytics, surveys, and feedback to gather this information and understand your audience's behavior and needs. Based on this data, you can adjust your posting frequency to match your audience's expectations and interests, and avoid spamming them with too much or too little content.

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2 Factor 2: Your Goals

The second factor that you should consider when deciding how often to post your blog content on social media is your goals. You need to have a clear idea of what you want to achieve with your social media strategy, and how your blog content supports your objectives. For example, if your goal is to increase your traffic, you may want to post more frequently and use catchy headlines and images to attract clicks. If your goal is to boost your engagement, you may want to post less frequently and focus on delivering value and encouraging conversations. If your goal is to build your brand awareness, you may want to post moderately and consistently and showcase your personality and expertise.

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3 Factor 3: Your Niche

The third factor that you should consider when deciding how often to post your blog content on social media is your niche. You need to understand the nature and dynamics of your niche, and how it affects your content creation and distribution. For example, if your niche is fast-paced and competitive, you may need to post more often and stay on top of the trends and news. If your niche is slow-paced and evergreen, you may need to post less often and focus on quality and depth. If your niche is seasonal or cyclical, you may need to vary your posting frequency according to the demand and relevance of your topics.

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Yasser Masood

Tech Blogging + WIP Tech-reator | Social Media Marketing/Advertising | Content Creation/Production | . Looking for the next career opportunity
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The frequency of posting can fluctuate, especially if you're covering time-sensitive topics to ride the trending topic(s) or news. Most blogs don't have to morph into a news-like editorial setting, as they tend to branch out into specialised sections which tend to have more frequent updates.

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4 Factor 4: Your Resources

The fourth factor that you should consider when deciding how often to post your blog content on social media is your resources. You need to be realistic about the time, money, and energy that you can invest in creating and sharing your content. You don't want to compromise the quality of your content or burn yourself out by trying to post too frequently. You also don't want to lose the momentum or the connection with your audience by posting too infrequently. You need to find a sustainable and manageable posting frequency that suits your resources and allows you to produce and promote your content effectively.

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Vladislava Genova

I help skilled experts and tech companies enhance their online brand.
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One very important part of the resource factor is your existing blog content. That is everything that was published sometime in the past on your blog (and could be seen as evergreen content). Quite frequently, it gets forgotten about or neglected. We, content marketers, get excited by the novelty and tend to focus our content efforts mainly on creating new blog content. And oh, what a treasure-house published may be for your business! Follow me. You have a blog with 20 blog posts published. 4 are not evergreen so we'll forget about them now. We've got 16 evergreen posts we can reuse regularly. Post about one of them once a week and you get 4 months of weekly content leading to/inspired by your blog posts. Just make it a process.

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5 Factor 5: Your Platforms

The fifth factor that you should consider when deciding how often to post your blog content on social media is your platforms. You need to be aware of the differences and nuances of each social media platform that you use, and how they affect your posting frequency. For example, Twitter is a platform that favors high-frequency and short-form content, while LinkedIn is a platform that favors low-frequency and long-form content. You need to tailor your posting frequency to each platform's algorithm, audience, and culture, and optimize your content for each platform's format, style, and tone.

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Mallie Hart

Digital marketing leader with 18 years of content and social media marketing experience. People-first marketing and sales proponent. I'm here to assist with your fractional CMO and marketing director needs.
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There's no single hard and fast rule about how often you should share on a specific platform. No matter what you've seen posted by the gurus and bros. As far as sharing your own content from your blog, I get the desire to get it in front of your community's eyes early and often. But you have to create a balance. If you're only pushing your own content over and over and over again, you're spamming your community. You have to balance interactions like responding to comments, answering questions, and sharing smart content from other authors. While we rarely see the 80/20 split mentioned, I still try to maintain an even split between interacting with my community and hocking my wares.

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6 Factor 6: Your Experimentation

The sixth factor that you should consider when deciding how often to post your blog content on social media is your experimentation. You need to be willing to test and tweak your posting frequency until you find the optimal one for your blog and your audience. You need to monitor and measure the results of your posting frequency, and see how it affects your metrics such as views, clicks, likes, comments, shares, and conversions. You need to be flexible and adaptable, and adjust your posting frequency according to the feedback and data that you receive. You need to remember that your posting frequency is not a fixed or final decision, but a variable and evolving one that you can always improve.

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Mallie Hart

Digital marketing leader with 18 years of content and social media marketing experience. People-first marketing and sales proponent. I'm here to assist with your fractional CMO and marketing director needs.
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There's no guarantee with social media. The post or share you believe will go gangbusters is often the post that sits silent, with no likes, comments, or response at all. If you're not trying, testing, trying, and testing again, you're never going to find the rhythm that works when it comes to sharing your own content. There's no guarantee you'll go viral, even with all the experimentation we do as social media marketers. What works today may be a dud tomorrow. Only through careful trial and error will you suss out the trends that work for you. But the trial and error must continue, as you never know when that trend will peter out, forcing you to adjust and re-adjust your posting plans and schedule.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Yasser Masood

Tech Blogging + WIP Tech-reator | Social Media Marketing/Advertising | Content Creation/Production | . Looking for the next career opportunity
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I've been blogging on tech and digital-related topics focused on the MENA region. While I've bene trying to make the effort of keeping my content in-line with what's trending/active, I also try to focus more on other other topics that are not urgent

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What is the ideal frequency for posting blog content on social media?

1

2

3

4

5

6

7

1 Factor 1: Your Audience

2 Factor 2: Your Goals

3 Factor 3: Your Niche

4 Factor 4: Your Resources

5 Factor 5: Your Platforms

6 Factor 6: Your Experimentation

7 Here’s what else to consider

Social Media

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What is the ideal frequency for posting blog content on social media?

1

2

3

4

5

6

7

1 Factor 1: Your Audience

2 Factor 2: Your Goals

3 Factor 3: Your Niche

4 Factor 4: Your Resources

5 Factor 5: Your Platforms

6 Factor 6: Your Experimentation

7 Here’s what else to consider

Social Media

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感谢您的反馈

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