IAM is important in cloud computing for several reasons. First, IAM helps protect the cloud resources from unauthorized access, misuse, or theft. By implementing IAM, cloud providers and customers can prevent data breaches, cyberattacks, and compliance violations that could compromise the confidentiality, integrity, and availability of the cloud data and services. Second, IAM helps improve the user experience and productivity in the cloud. By using IAM, cloud users can access the cloud resources they need from any device, location, or network, without having to remember multiple passwords or credentials. IAM also enables single sign-on (SSO), which allows users to log in once and access multiple cloud applications with the same identity. Third, IAM helps optimize the cloud costs and performance. By using IAM, cloud providers and customers can monitor and manage the cloud usage and activity, and allocate the cloud resources according to the user roles and permissions. IAM also enables automation and orchestration of the cloud workflows, which can reduce the human errors and operational overhead.