What factors should you consider when conducting a franchise brand audit?
A franchise brand audit is a systematic and objective evaluation of the strengths and weaknesses of your franchise system, from the perspective of your customers, franchisees, and competitors. It helps you identify the gaps between your brand promise and your brand performance, and the opportunities to improve your brand equity and profitability. In this article, we will discuss some of the key factors that you should consider when conducting a franchise brand audit.
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Marin AtovCEO, Business Consulting, QSR, Banking, Treasury,Finance, GM, Guitarist ?? - Management:Finance:Food:Franchising
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Amit NaharFounder CEO sparkle★minds | FranchiseBAZAR | Business Strategy & Growth Expert
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Mel Fisher ?? Local Networks Global ReachProviding You With Business Networking Groups and Franchise Opportunities for Better Businesses Both Local and Globally