What are the essential tools and resources for a trade show crisis response team?
Trade shows are a great opportunity to showcase your products, services, and brand to potential customers, partners, and media. But they also come with a lot of risks and challenges, such as technical glitches, logistical issues, security threats, health emergencies, or PR crises. That's why you need a trade show crisis response team (CRT) to handle any unexpected situations and minimize the impact on your reputation and sales. In this article, we'll share what are the essential tools and resources for a trade show CRT and how to use them effectively.