What are the essential SEO tools for freelancers?

??SEO tools are fundamental for SEO practitioner freelancers to optimize websites, improve rankings, and analyze performance. Below are some best SEO tools for freelancers. 1.Google Analytics 2.Google Search Console. 3.SEMrush . 4.Ahref. 5.MozBar 6.Screaming Frog 7.Yoast SEO or Rank Math (WordPress plugins) 7.Ubersuggest 8.Keyword planner 9.Antherthepublic 10.SpyFu 11.Serpstat 12.Google PageSpeed Insights 13.Adobe Spark ,Snappa or Canva 14. DataStudio for reporting

For Keyword Research: 1. Ahrefs 2. SEMRUSH 3. Lowfruits 4. Keyword Finder These are the main tools that will get 99% of your keyword research done. Don't keep looking for tools, use the above and ACT!

Essential SEO tools for freelancers: Keyword research tools On-page SEO analysis tools Backlink analysis tools SEO audit tools Rank tracking tools Content optimization tools Technical SEO tools Local SEO tools Competitor analysis tools Social media management tools Content management systems (CMS) Analytics tools Email marketing tools Choose tools based on specific needs and budget.

Essential SEO tools for freelancers in Google Search Console Google analytics Ahrefs SEMrush Moz Pro Screaming Frog RankIQ AnswerThePublic Google Keyword planner ChatGPT Bing chat Bard AI Hunter Scrapping extensions Snov.io Competitor spying tool Sprout social Google data studio

My favourite keyword research tools: Keyword Insights AHREFS Answer the Public People Also Ask SEMrush You can also use google's search bar itself: What comes up in the people also ask function? What does google suggest as you type your query?

As a Freelancer you need some Free Or Low Cost Paid SEO Tools like, 1) Google Keyword Planner 2) Google Trends 3) Flikover 4) Ahrefs 5) SEMRush 6) Chatgpt 7) Canva 8) Email Marketing Campaign Tools 9) Content Writing Tools

For technical audits, Screaming Frog provides comprehensive crawl data, while SEMrush and Ahrefs offer valuable insights into site health. For page speed analysis, Google's PageSpeed Insights is my trusted tool, essential for optimizing website performance and enhancing user experience.

For freelancers in SEO, essential tools often include those for technical analysis. These tools help you assess a website's technical health, identify issues, and optimize its performance, ultimately boosting its search engine visibility. Some key technical analysis tools include: 1. Screaming Frog (Personal Favourite): A website crawler for technical analysis. 2. SEMrush: Provides technical SEO auditing and keyword research. 3. Google PageSpeed Insights: Evaluates and optimizes page speed. 4. Google Mobile-Friendly Test: Ensures mobile compatibility. 5. Ahrefs: Offers backlink analysis and competitive insights.

Technical analysis is a game-changer for digital marketers. Let me share a brief experience to drive the point home. I once worked on a project for an e-commerce site with amazing products but poor visibility. At first, I focused on content and backlinks, neglecting technical issues. When I finally ran a technical analysis, I discovered slow page load times and crawl errors. After fixing these issues, the site's rankings and organic traffic soared. The lesson is clear: don't underestimate technical analysis. It's the foundation of digital marketing success. Invest in the right tools, conduct regular audits, and watch your site's performance, usability, and visibility improve.

Google Search Console Screaming Frog SEO Spider Ahrefs SEMrush Moz Pro DeepCrawl Varvy SEO Tool PageSpeed Insights GTmetrix WebPageTest Woorank Pingdom Website Speed Test Google Structured Data Testing Tool XML Sitemap Generator

Really recommend Keyword Insights for creating SEO briefs, you can then use ChatGPT to supplement your brief with more information. If you focus on the user - you will win. What do your customers ask you about the product? What issues are they having? How can you HELP them? You should also look at the content currently ranking for your target search term and then try to make your content BETTER.

I have found that Grammarly has been a huge help in my content creation journey. I create lots of content and found that I wasn’t as clear as I thought I was writing. Grammarly has the option to clarify your writing. Google docs help me organize most of my content within an app. No need to have a document file save on your device. It’s available everywhere you go!

I would really recommend ChatGPT for content creation. But in my experience, there have been times where it looked non-human. To make the content sound more humanized, I would suggest undetectable.ai, where you can paste the text generated by ChatGPT and humanize it. Also recommend perplexity.ai for content with source material to make your content sound more authentic.

Content creation is the bedrock of digital marketing success. Tools like Google Docs, Hemingway Editor, and Grammarly are invaluable. Let me share how Grammarly has revolutionized my content creation. Grammarly goes beyond just checking grammar; it enhances clarity, tone, and style. For instance, in an email campaign, it helped me strike a perfect balance between professionalism and a conversational tone, connecting effectively with the audience. Hemingway Editor is another gem that simplifies sentences and improves readability. These tools ensure your content not only showcases your expertise but also captivates your audience. Invest in them to set yourself apart in the digital marketing arena.

DON’T just publish new content, Do THIS instead… If your existing content doesn’t rank well: ?? Do this: + ?? Go to Search Console + ?? Filter for the Last 3 months + ?? Export your keyword data in csv. + ?? Filter the pages ranking between 5-15 The pages ranking between 5-15 are the ones that Google thinks are GOOD. They just need that extra push to get them to the Top 3. Do the following ?? 1. Build Internal Links to these posts. 2. Make the article intro crispier. 3. Answer the question as quickly as possible ? This will give the *Freshness* signal to Google and help in ranking! Drop a like if you found this useful! ?

“Google says Links are not a top 3 ranking factor” “Building links will get us penalized” WRONG. ?? STOP Building Links… But not all links - Stop building SHITTY links. For Backlinks, Quality > Quantity. + Avoid Link farms & PBNs. + Focus on earning high-quality links. + Use HARO to get FREE authority links. + Keep your anchor text profile well-diversified. + Get links to both your homepage and the new posts. Remember.. 1 Good Link >> 10 Subpar Links!!

Ahrefs excels in link building, highlighting not just competitors' links but also identifying link gaps. This feature allows you to strategically target opportunities, bridging the gap to bolster your site's authority and SEO performance efficiently.

The best link-building tool? Gmail and Hunter Using tools to analyze which links to build is mainly a formality. Most seos know that they need links from relevant and popular websites. You can simply Google for those websites. The tricky part is figuring out who to email and using an inbox that hasn't been blacklisted. That's where Gmail and Hunter come in play.

Link building is vital in digital marketing, and tools like Google Alerts, Moz Link Explorer, and Hunter are great. But here's an essential addition to your arsenal: Ahrefs. Ahrefs offers comprehensive backlink analysis, keyword and content research, site audit, and competitor analysis. It's an all-in-one solution for brand monitoring, competitor analysis, and finding link partners. In the fast-paced digital marketing world, Ahrefs can help you stay ahead and boost your website's popularity and credibility. Consider it an invaluable asset for your link building efforts.

Ahrefs Moz Link Explorer SEMrush BuzzStream NinjaOutreach Hunter.io Buzzsumo Pitchbox Majestic SEO Google Alerts Harvest Mailshake Linkody Whitespark Link Prospector

In my day-to-day work, Looker Studio plays a crucial role when it comes to creating custom dashboard reports for tracking our SEO performance. It helps me pull together data from various sources like GSC, GA4, and SEMrush, all into one place. My key features: - flexibility to design dashboards that are specifically tailored to the SEO metrics and KPIs that matter most to our strategies. I.e, we can show data like keyword rankings, trends in organic non-branded clicks, CTR, all in one central location - Its ability to visualise this data effectively, it helps us present our data in a way that tells a clear and compelling story - schedule automated reports, saves us time but also empowers us to make data-driven decisions

Performance tracking in digital marketing is non-negotiable. To illustrate, in a project I managed, using tools like Google Analytics and Data Studio was crucial. However, don't limit yourself to just the classics. Consider adding specialized tools like Hotjar for a comprehensive view of user behavior. On the flip side, some argue that excessive tracking can lead to analysis paralysis. While data is vital, it should serve your creative process, not dominate it. Striking a balance is key. In essence, diverse tracking tools empower you to fine-tune your strategies, but never lose sight of your broader goal: delivering valuable content and exceptional user experiences.

The best tools you can find for tracking are: GSC GA4 SEMRUSH I think there may be other tools too, but these will cover almost everything that you need to track your clients performance.

SEMrush is a great tool for tracking progress. You can use it to track your rankings, backlink profile, and your site's performance, among other important metrics. Even better, you can also use SEMrush to track these metrics for your competitors AND how their performance compares to yours in real-time.

Performance tracking is very important when it comes to SEO efforts. Here are a few must haves: - Google Search Console - Google Analytics - Screaming Frog Also, choose 1-2 software products from this list: - Ahrefs - SEMrush - Moz - Ubersuggest

In the world of freelance SEO, the right tools are essential, but it's not just about having the basics. Here's a personal experience to highlight the importance of specialized tools. I once worked on a fitness website struggling to rank high. Standard SEO tools were useful, but niche-specific tools like Clearscope and Surfer SEO, focusing on content optimization, played a crucial role in improving rankings by addressing user intent and context. The lesson is clear: having diverse SEO tools and staying updated with industry trends are vital for freelancers. SEO is constantly evolving, and having the right tools and knowledge will set you apart in this competitive field.

Have everything buttoned up, present well and be transparent. Don’t say yes to any and every client that wants your help, know your worth and be honest with yourself and the client. If you don’t think you’ll be able to actually make a positive and impactful difference, don’t accept the job! These are peoples dreams your impacting. As for tools: Brightlocal is great for local SEO reports, you can show citations you’ve made, keyword rankings at the local level SEMrush has awesome automated reporting that can include technical insights as well as search console and GA4 integration. But please ass your own insights! An automated payment processing platform An e-signature platform with well reviewed legal documents to protect yourself.

Google Search Console: Google Search Console is another free tool that allows freelancers to monitor the performance of their website in Google search results. It provides data on keywords that drive traffic, indexing issues, and other crucial SEO information.

In any of the mentioned above fields of SEO the main tool a freelancer should use is the brain and business needs and target users intent understanding. With this knowledge even basic free tools like Google Sheets + Google Ads (for keyword research) / Xenu (for website crawling and analysis) and others will do the job.

If you're working with local businesses, tools like WhiteSpark, BrightLocal, and Local Falcon are helpful. These tools provide a perspective that is focused on local ranking factors and local visibility.