What are the essential content strategy tools for creating engaging and shareable content?

Well, Let's talk about something out of the box I believe if you are capable of Generating High Quality Valuable Content then It doesn't matter which tools you are using sometimes simplicity moves the needle. But to get best out of it we must consider using Technology or tools available in the Market Here are some List of tools I use Content Calendar : Always Google Sheets Analytics Tools: Platform Generated ( Mostly ) SEO Optimizers: SURFER SEO, Google NLP Checker ( Recommended ) Visual Editors : Canva ( Easy to Use & Time Saving ) Collaboration Platforms: Google Drive, Onedrive & Slack You will know how to use them or will learn how to use them eventually Thanks all I know Please Add Your Prospective too Thanks

Copying what others do won't do the trick. You need to venture into new areas (keeping in view the user interest), experiment with different types of content and then work on making the content engaging. This is an area where you learn new things as you experiment. It will take at least three to four months to find the correct balance between quality, quantity and the correct way to share content to make it more engaging.

In my experience having a master content calendar including content for blog, social media, email marketing, press release, FAQ , etc gives you a one paper strategy to manage all output. So you could manage your brand voice easily in defferent platform,then understand which platform bring more attention for you.

One thing I've found helpful is conducting regular A/B testing using analytics tools to optimize content performance. When developing email marketing campaigns, I create multiple versions of the same email with slight variations in subject lines, visuals, and calls-to-action. I then use analytics software to track metrics such as open rates, click-through rates, and conversion rates for each version. By comparing the performance of different variants, I can identify the most effective elements and refine future campaigns accordingly. This data-driven approach ensures that my content strategy is continuously optimized for maximum engagement and shareability.

Something that cannot be measured cannot be improved. It is here that analytical tools come in handy in content marketing. Merely generating content is not enough. Analyze how your content is doing. - is your audience liking it? - are they engaging with the content? - are there gaps in your content that need to be fixed? - is your content able to retain your audience All of these can be answered through your content analytics. And the tool? Google analytics! There is no better tool that GA to analyze content. Your CMS might have some inbuilt tools, but you might still want to use Google Analytics if you want in-depth information about how your content is doing!

I suggest to consider the keywords as focus and central part of your content calendar and provide all content around your important keywords.

In my experience, SEO optimizers have been essential for crafting content that resonates with both search engines and human audiences. When developing content, I conduct thorough keyword research to identify relevant search terms and incorporate them naturally into my writing. This strategic approach ensures that my content ranks well in search engine results while also providing value to readers. Additionally, I regularly analyze performance metrics such as click-through rates and bounce rates to assess the effectiveness of my SEO efforts. By continuously refining my SEO strategy, I can create content that not only attracts organic traffic but also encourages social sharing and engagement.

The goal of every piece of content that you write is to get eyeballs. And search engines are the single largest source of traffic for any kind of content. If you are not able to rank on search engines, then all of the efforts that you put in, is a waste. And if you want to rank in search engine, use good SEO tools. 1. Keyword research - Ubersuggest 2. Content Optimization - RankMath plugin for Wordpress 3. Competitor tracking - Labrika, Ubersuggest 4. Rank tracking - Ubersuggest, Labrika, RankMath Use these tools to learn more about your market, keywords and optimization gaps and optimize your content for the search engines.

Most websites and blogs on the internet run on WordPress. So why look for any other CMS? WordPress has a lot of features and offers you the flexibility to run your website/blogs the way you want. And with the thousands of free plugins, you can do whatever you want and run your website whichever way you want. - build stores - write articles - design landing pages - run your email list building forms Your control over your content is much higher with WordPress in comparison to any other tool available out there!

One thing I've found helpful is customizing the CMS to align with the specific needs and preferences of our content team. By configuring workflows, templates, and user roles within the CMS, we can tailor its functionality to support our unique content strategy and processes. For example, we created custom content templates for different content types, such as articles, infographics, and videos, to ensure consistency in style/format. Additionally, we integrated third-party tools and plugins to enhance the CMS's capabilities, such as social media scheduling, content analytics, and A/B testing. This personalized approach to CMS configuration maximizes efficiency and empowers our team to execute our content strategy with precision and agility

Most of the useful visual editors are not shareable. The best approach to control the design phase is to provide guidelines or SOPs . Because the design phase is time consuming and sometimes a tiny changes take long time to do , especially in video creation with high quality rendering. And pushing such tasks near the publication date would provide an extra pressure on team.

One of the hardest things for content creators is maintaining a level of consistency, but one possible solution is to use a content scheduler. By using a content scheduler, you can create content in advance and ensure that you are not feeling overwhelmed to create day-to-day content. A number of content scheduler apps are available for free, such as Buffer, Publer, and LinkedIn also has a scheduler feature available to users.

It might be controversial but I'll say Chat GPT. Here me out: The trick is to not copy paste whatever GPT spits out, but taking that as a base to speed up your work 10x. Build a good prompt, let it do its magic, and then edit it to make it sound like you.