What are the emerging social media features you should capitalize on now?

1 Short-form Video

Short-form video content is taking the social media world by storm, offering a quick and engaging way to capture your audience's attention. Platforms are prioritizing this format, so it's essential to incorporate it into your strategy. Use it to showcase products, share behind-the-scenes glimpses, or create relatable content that resonates with viewers. The key is to be creative and authentic, ensuring your videos align with your brand's voice and values.

2 Interactive Polls

Interactive polls are a fantastic way to engage with your followers and gather valuable insights. These features allow you to pose questions and get instant feedback, making your audience feel heard and involved. Use polls to decide on new product features, content preferences, or just for fun to keep the conversation going. Remember, the more you engage with your audience, the more invested they become in your brand.

3 AR Filters

Augmented Reality (AR) filters are not just for fun selfies anymore; they've become a powerful marketing tool. By creating branded filters, you can encourage users to interact with your brand in a playful way. These filters can increase brand visibility when users share their AR-enhanced photos or videos with their network. It's an innovative way to create a memorable brand experience and encourage organic sharing.

4 Stories Highlights

Stories highlights allow you to curate and showcase the best of your ephemeral content. By organizing your stories into themed highlights, you can ensure that new and existing followers don't miss out on key messages or campaigns. This feature is perfect for maintaining a cohesive narrative around your brand and keeping important content accessible beyond the typical 24-hour lifespan of stories.

5 Direct Messaging

Direct messaging (DM) has become a critical feature for customer service and engagement on social media. By utilizing DMs effectively, you can provide personalized support, foster relationships, and even drive sales. Automated responses can help manage common queries, but don't underestimate the power of a personal touch. Timely and thoughtful DM interactions can turn followers into loyal customers.

6 Live Streaming

Live streaming is an excellent way to connect with your audience in real-time. Use this feature to host Q&A sessions, product launches, or special events. It allows for immediate interaction and can create a sense of community among viewers. Being live adds an element of authenticity and urgency, encouraging more engagement from your audience who won't want to miss out on the action.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?