What emerging marketing technologies should you explore?

En lo que más me ha ayudado la inteligencia artificial, es a superar el bloqueo creativo. En esta industria muchas veces estamos obligados a pensar en momentos que nuestra mente no está dispuesta a ello, es por eso que una herramienta como la IA me ha dado al menos ideas para comenzar a trabajar en algo y con eso desarrollar más a fondo. Las personas que creen que las IA les quitarán el trabajo no lo están viendo como un apoyo o más bien como un asistente. En mi opinión, creo que nunca será un reemplazo al humano.

Generative AI is only the tip of the iceberg. There's much more to explore. With AI and ML you can build ultra personalized experiences for your customers.

From AI-driven personalization to immersive AR experiences, and blockchain-enabled digital identities, these emerging technologies redefine marketing for deeper engagement, real-time insights, and rapid growth.

I think that Videoask will be the future of conversational marketing. It's immersive, interactive and the user feels like you're talking to the person he admires.

Ways to implement conversational marketing is complex and multifaceted. While conversational marketing offers numerous benefits such as personalization, enhanced customer experience, and valuable insights, it also poses challenges related to intrusiveness, impersonality, and data privacy, success depends on how businesses navigate these challenges and strike a balance between leveraging technology to engage with customers effectively while respecting their privacy and preferences. By prioritizing transparency, authenticity, and empathy in their conversational marketing approach, one can harness the power of real-time communication to build stronger relationships with their customers and drive sustainable growth in the digital age.

To understand this impact you have to search for the AR mirror that Coach's SoHo store featured in New York. This will change shopping experience forever.

These technologies can potentially bridge the gap between the real and virtual worlds and can specifically revolutionise the product demo and customer experience.

Before jumping into blockchain, it's important to make a deep investigation on the consequences of it. Although it is safer and more transparent for the user, not every audience is ready for its application. Everyone have heard about blockchain, yes. But it's not universalized knowledge yet. Ask yourself this question: If I promote that I'm using blockchain for data protection, data analysis or digital identities, will my audience perceive the benefits of it or otherwise get suspicious because they don't know what it means? Educate your audience before asking them to take a leap into something they might not know.

Blockchain and digital identity are rapidly gaining prominence in marketing! Here's why: -Data Security: Offers a decentralized and immutable ledger that can securely store customer data. - Transparency and Trust: Blockchain enables transparent and auditable transactions, fostering trust. -Fraud Prevention: Providing users with unique cryptographic identifiers, enables secure and verifiable authentication processes. -Compliance and Regulations: Offers solutions for data governance and compliance, helping businesses demonstrate accountability and adherence to regulatory standards. -Personalization and Customer Experience: By securely managing customer information, marketers can deliver tailored solutions based on individual preferences.

Alexa is not only a great product. It's a marketing feature for Amazon. They're inside your house. They send you SHOPPING notifications before you're going to sleep. The future is interactive and brands can create very intimate experiences with their customers.

Alexa is not only a great product. It's a marketing feature for Amazon. They're inside your house. They send you SHOPPING notifications before you go to sleep. The future is interactive and brands can create very intimate experiences with their customers.

Unlike traditional marketing techniques, growth hacking enables you to test and optimise marketing strategies; while measuring the long-term impact of changes (A/B) tests to customer journey or marketing call-to-action.

I love Steven Dupree's definition of Growth: “the scientific method applied to a company's key metrics". You have to understand that Growth ain't about Marketing, it can be applied to any KPI.

Growth hacking has a powerful meaning. But if the company you're working for is not applying basic marketing tools (social media, e-mail marketing, content creation and others) correctly, you must start from the bottom. To apply growth hacking techniques, first make sure your basics are all rounded up. You can't build a skyscraper with a weak foundation.