What are the emerging content design trends to keep an eye on?

1 Voice and tone

One of the key aspects of content design is finding the right voice and tone for your brand and your audience. Voice is your personality, tone is how you express it depending on the context and the emotion. A consistent and authentic voice can help you build trust, loyalty, and affinity with your users, while a flexible and empathetic tone can help you adapt to different situations and scenarios. To create a voice and tone that resonates with your users, you need to do your research, define your values, and test your content.

2 Accessibility and inclusivity

Another important trend in content design is making your content accessible and inclusive for everyone, regardless of their abilities, preferences, or backgrounds. Accessibility means ensuring that your content can be perceived, understood, and interacted with by people with different needs, such as visual, auditory, cognitive, or motor impairments. Inclusivity means ensuring that your content respects and reflects the diversity and identity of your users, such as their culture, language, gender, or age. To create accessible and inclusive content, you need to follow the best practices, standards, and guidelines, such as the Web Content Accessibility Guidelines (WCAG), and use tools, such as screen readers, to test your content.

4 Interactivity and gamification

A fourth trend in content design is adding interactivity and gamification to your content, to increase engagement, retention, and conversion. Interactivity means creating content that invites your users to participate, interact, and provide feedback, such as quizzes, polls, surveys, or chatbots. Gamification means creating content that incorporates game elements, such as points, badges, levels, or rewards, to motivate your users to complete tasks, learn skills, or achieve goals. To create interactive and gamified content, you need to understand your users' motivations, challenges, and desires, and use tools, such as gamification platforms, to design your content.

6 Visual and audio

A sixth trend in content design is using visual and audio content to complement and enhance your written content, and to reach new and diverse audiences. Visual content means creating content that uses images, videos, graphics, or animations, to illustrate, explain, or entertain your users. Audio content means creating content that uses sound, music, voice, or podcasts, to inform, educate, or persuade your users. To create visual and audio content, you need to select the appropriate media, use the right tools, and optimize your content for different devices and platforms.