What are effective ways to showcase your music industry work?

1 Create a portfolio website

A portfolio website is a must-have for any music industry professional. It is your online resume, where you can display your best work, your credentials, your services, and your contact information. A portfolio website should be easy to navigate, visually appealing, and responsive to different devices. You can use platforms like WordPress, Squarespace, or Wix to create your own website, or hire a web designer to do it for you. Make sure to update your website regularly with your latest projects and achievements.

2 Use social media strategically

Social media is a powerful tool to showcase your music industry work, but you need to use it strategically. You should choose the platforms that suit your goals, your audience, and your content. For example, if you want to share your music production process, you can use YouTube, Instagram, or TikTok to create videos. If you want to network with other professionals, you can use LinkedIn, Twitter, or Facebook to join groups and discussions. If you want to promote your events or releases, you can use Eventbrite, Spotify, or Bandcamp to create campaigns and invitations. You should also engage with your followers, share valuable information, and collaborate with other creators.

3 Build an email list

An email list is a valuable asset for any music industry professional. It allows you to communicate directly with your fans, clients, and collaborators, and to build trust and loyalty. You can use an email list to showcase your music industry work by sending newsletters, updates, tips, offers, and invitations. You can also use an email list to collect feedback, testimonials, and referrals. You can use tools like Mailchimp, ConvertKit, or AWeber to create and manage your email list, and to design and send attractive and effective emails.

4 Participate in events and contests

Events and contests are great opportunities to showcase your music industry work to a wider and relevant audience. You can participate in events and contests that match your niche, your genre, and your level of expertise. You can also use events and contests to network with other professionals, to learn from experts, and to gain exposure and recognition. You can find events and contests online, through platforms like Eventbrite, Meetup, or Sonicbids, or offline, through local venues, organizations, or magazines.

5 Create a blog or a podcast

A blog or a podcast is another way to showcase your music industry work and to establish yourself as an authority and a leader in your field. You can use a blog or a podcast to share your insights, opinions, experiences, and stories related to your music industry work. You can also use a blog or a podcast to educate, entertain, and inspire your audience, and to showcase your personality and voice. You can use platforms like WordPress, Medium, or Blogger for your blog, or Anchor, SoundCloud, or Podbean for your podcast.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?