What are effective ways to share product knowledge with customers without technical jargon?

Rather than bombarding customers with complex terminology, break down concepts into easy-to-understand terms. For example, instead of using industry-specific acronyms or technical terms, explain features and functionalities in plain language that anyone can grasp. By using simple language, you not only make the information more accessible but also reduce the risk of confusion or misunderstanding. Customers are more likely to engage with and retain information that is presented in a clear and straightforward manner.

companies can use interactive demos and videos. Interactive demos let users try out the product, seeing how it works in practical situations. Videos are like short guides, showing specific examples of how the product can be useful. By using real-world situations where the product solves common problems, companies can explain why their product is valuable. This makes it easier for customers to understand and enjoy using the product

It is important to use simple and relatable words. Sometimes we use local language for effects, the main purpose of such communication is for customers to understand,so speaking technical jargon in this regard do not work.

Keep it simple and test several formats with samples, meaning A/B testing with clients that you trust (or want to create trust). One simple tip is to share the text with people outside the industry or market to understand what their interpretation is. Try it, and you will see the result. It can be quite a surprise!

Using simple language is the right start to explain your customer your product. However, it is very important to adapt your language to your opposite. This means, depending on who you speak to, you sometimes need to use complex terms to make them aware you are familiar with the topic. The best way for me is to speak the language of your customer - start rather simple but try to figure out how much they now and adapt your language to them.

Social proof and visuals cannot be overrated. Instead of talks,show the customer the process,a simplified how-to and visuals send the right message to the customer.

Visuals are always helpful for explaining tools and processes because words can say a lot and nothing, but pictures and images can show it in an easily understandable way.

Using analogies is a very effective way to explain things. In my experience, maybe even the most effective way is by relating your explanation to something already well-known.

Customers relates to story telling than any other method of illustration. Tell the success stories of other customers,share feedbacks and reviews gotten from other customers,it makes it easier for the customer to want to join part of the success stories.

This depends much on the product. I can imagine that using feedback from previous experiences can convince a customer, but mostly they want to have facts and make their own, unique experience rather than relying on other's opinions.