What are effective ways to organize SEM keyword lists and groups?

2 How to create keyword lists?

A keyword list is a collection of keywords that you want to target for your SEM campaigns. You can create keyword lists using various tools and methods, such as keyword research tools like Google Keyword Planner, Moz Keyword Explorer, and SEMrush Keyword Magic Tool. Alternatively, you can use Google Analytics and Search Console to track and measure website traffic and performance to identify keywords driving visitors and conversions. Additionally, brainstorming and mapping is a creative process to think of all possible words and phrases that your potential customers might use to search for your products or services. Mind maps, spreadsheets, or sticky notes can be used to organize your ideas and spot themes and patterns.

3 How to create keyword groups?

A keyword group is a subset of keywords within a list that share a common theme, topic, or intent. You can create keyword groups based on different criteria, such as match type (e.g. broad, phrase, exact, and negative), product or service (e.g. category, subcategory, feature, benefit, or price range), customer segment (e.g. demographics, location, interests, behavior, or pain points), and search intent (e.g. informational, navigational, transactional, or commercial). This allows you to control the breadth of your ads and avoid irrelevant or overlapping traffic. Additionally, it helps you to match your ads and landing pages with the user's stage in the buyer's journey. For example, if you sell shoes you can group your keywords by type (boots, sandals, sneakers), size, color, brand or occasion; while if you offer online courses you can group your keywords by age, education level, career goal or skill level.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?