What are effective ways to network in the chocolate industry?

2 Research your contacts

Once you have your goals in mind, you need to find and research your contacts. You can use various sources to identify and learn about people in the chocolate industry, such as online platforms, directories, events, publications, or referrals. You should look for contacts who share your interests, values, or goals, and who have relevant experience, knowledge, or influence. You should also research their background, achievements, challenges, and needs. This will help you tailor your communication and build rapport.

3 Reach out and follow up

The next step is to reach out and initiate contact with your chosen contacts. You can use different methods, such as email, phone, social media, or face-to-face. You should introduce yourself briefly, explain why you are contacting them, and express your interest in their work. You should also ask for their permission to continue the conversation, and suggest a suitable time and format. For example, you might ask for a meeting, a call, or a referral. After you reach out, you should follow up and confirm the details of your interaction.

4 Prepare and deliver value

Before you interact with your contacts, you should prepare and deliver value. You should review your goals and research, and think of ways to make a good impression and offer something of value. You can do this by showing your enthusiasm, asking insightful questions, sharing useful information, giving honest feedback, or offering your help. You should also be respectful, polite, and professional, and avoid being pushy, needy, or rude. You should aim to create a positive and mutually beneficial relationship.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?