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What are effective ways to encourage clients to write testimonials?

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Testimonials are powerful tools to showcase your value, credibility, and expertise as a personal brand. They can help you attract more clients, referrals, and opportunities. But how do you get your satisfied clients to write them for you? Here are some effective ways to encourage them to share their positive feedback and experiences with you.

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Spencer Gallagher

M&A advisory for agency leaders putting their people & culture first with their ambitions for growth. We focus on…
Richi Singh

Brand & Marketing Strategist | Associate at CIM | 110K+ Community | LinkedIn Top Branding Voice | Top Personal Branding…
James Potter

Expert at helping you get the leads & sales from LinkedIn that you should with 600+ profile recommendations. Use it…

1 Ask at the right time

Timing is everything when it comes to asking for testimonials. You want to catch your clients when they are most happy and impressed with your work, not when they are busy or distracted. The best time to ask is right after you deliver a successful outcome, solve a problem, or exceed their expectations. You can also ask during a follow-up call, email, or survey, or after they renew or upgrade their contract with you.

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Rod Burkert

I help BVFLS professionals turn the practices they have into the practices they want ... with an assist from AI! ??
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The most effective thing to get a client testimonial is to make it easy. People are busy ... so: - Ask for a short testimonial ... three to four sentences - Tell the client what *specifically* what you would like them to reference about your work together - Request that they respond by a certain date to add a deadline and sense of urgency to get it done.

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Brian Hurlburt

Come Embrace, the Fun, at Briden Farm, where the Tea is Always On, and The Coffee is not far behind. Briden Farm, “Where Happiness Happens”. BridenFarm.com
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If You've done Your Job, and the Product is good, it's as simple as asking! At BridenFarm.com we've recently begun asking our Customers to write a Review! Read them now on the website and see their response for Yourself!

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2 Make it easy for them

Don't expect your clients to write long, detailed, and glowing testimonials without any guidance or support. Make it easy for them by providing them with a simple and clear template, format, or structure to follow. For example, you can ask them to answer three questions: What was their challenge or goal before working with you? How did you help them overcome or achieve it? What results or benefits did they get from working with you? You can also give them some examples of testimonials from other clients to inspire them.

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Nicky Parker

Helping businesses achieve sustainable growth through customer centricity | Customer Strategist & Consultant
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Tie it in with getting feedback on what went well and what could be improved. Outsource this to a third party for the unvarnished truth. At the end of the conversation offer to draft the first cut of the testimonial for them to edit/approve. So much easier than starting with a blank sheet of paper and you get more quality feedback.

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3 Offer incentives or rewards

Another way to motivate your clients to write testimonials is to offer them some incentives or rewards for doing so. This can be anything from a discount, a bonus, a gift card, a referral fee, or a shout-out on your social media or website. Make sure the incentives or rewards are relevant, valuable, and ethical, and that you communicate them clearly and transparently to your clients. You don't want to bribe them or make them feel obligated, but rather appreciate them and recognize their contribution.

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Richi Singh

Brand & Marketing Strategist | Associate at CIM | 110K+ Community | LinkedIn Top Branding Voice | Top Personal Branding Voice | Digital Media Marketing
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Picture it as a friendly gesture; thank them for their time with a little extra. Offer discounts, gift cards, or shout-outs as tokens of appreciation. Keep it ethical, transparent, and genuine. It's like slipping a sweet treat with a thank-you note—a small gesture with a big impact. Express your genuine gratitude and reply to their review for taking the time and effort to put your testimonial.

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4 Showcase their testimonials

Once you receive the testimonials from your clients, don't just keep them to yourself. Showcase them on your website, social media, portfolio, or marketing materials. This will not only boost your visibility and reputation, but also make your clients feel valued and honored. They will be more likely to write more testimonials for you in the future, or refer you to others who need your services. You can also ask them for permission to use their name, photo, or logo to add more credibility and authenticity to their testimonials.

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Richi Singh

Brand & Marketing Strategist | Associate at CIM | 110K+ Community | LinkedIn Top Branding Voice | Top Personal Branding Voice | Digital Media Marketing
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A testimonial is the best form of UGC content and the most authentic version of customer opinion about your brand. It builds genuine trust and brand authority in your potential clients and audiences. Where ever you are representing your brand USE IT in some or the other form!!!

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5 Express your gratitude

The last but not least way to encourage your clients to write testimonials is to express your gratitude and appreciation for their time, effort, and feedback. Thank them sincerely and personally, and let them know how much their testimonials mean to you and your business. You can also share how their testimonials have helped you grow, improve, or achieve your goals. By showing your gratitude, you will strengthen your relationship with your clients, and make them feel more connected and loyal to your brand.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Spencer Gallagher

M&A advisory for agency leaders putting their people & culture first with their ambitions for growth. We focus on importance of Human Capital in a converged agency & AI future. More mythos than logos. Biotech student
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Leverage. Often clients will ask you for favours. Why not “leverage” that favour and say “sure i can help you, would you mind doing something for me in return?” Voilà!

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James Potter

Expert at helping you get the leads & sales from LinkedIn that you should with 600+ profile recommendations. Use it in a human way to demonstrate value, values & trust so you can get more clients & meet good people.
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Simply focus on doing really, really good work and then when the client or recipient expresses their thanks then ask. The other thing I'd encourage people to do is to explore a few months downstream of their input / project / work what outcomes the recipient has got in real life, capture those, and use them in that way. Clients are often happy to give recommendations, referrals, and testimonials if you have made a difference to them first.

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Faten Arzouni

Personal Development Coach| GCologist| Parent Advocate | Entrepreneur| Pharma & MedTech
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When you give your 110% at delivering your services, the client will feel it and will be happy to provide his testimonial when you ask. I agree that it is ok to ask the client for feedback and testimonial.

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What are effective ways to encourage clients to write testimonials?

1

2

3

4

5

6

1 Ask at the right time

2 Make it easy for them

3 Offer incentives or rewards

4 Showcase their testimonials

5 Express your gratitude

6 Here’s what else to consider

Personal Branding

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What are effective ways to encourage clients to write testimonials?

1

2

3

4

5

6

1 Ask at the right time

2 Make it easy for them

3 Offer incentives or rewards

4 Showcase their testimonials

5 Express your gratitude

6 Here’s what else to consider

Personal Branding

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