登录查看更多内容

What are effective strategies for engaging stakeholders in user journey storytelling?

由人工智能和领英社区提供技术支持

User journey storytelling is a powerful way to communicate the needs, goals, emotions, and behaviors of your users to your stakeholders. It can help you build empathy, alignment, and buy-in for your user experience (UX) design solutions. However, engaging stakeholders in user journey storytelling can be challenging, especially if they have different perspectives, expectations, or backgrounds. Here are some effective strategies to overcome these challenges and make your user journey storytelling more impactful and memorable.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Know your audience

Before you craft and present your user journey stories, you need to understand who your stakeholders are, what they care about, and how they prefer to receive information. Do some research on their roles, responsibilities, goals, pain points, and communication styles. Use this knowledge to tailor your stories to their needs and interests, and to anticipate and address their questions and concerns. For example, if your stakeholders are mainly business-oriented, you might want to emphasize how your UX design solutions can improve key metrics, such as conversion, retention, or revenue.

添加您的观点

Diane Cronenwett ??

Design Thinking | Innovation | Strategy | Leadership | LinkedIn Learning Instructor ? Former @Meta @Amazon @Paypal
举报内容
Speak the language of your audience. For product managers and business stakeholders, be prepared by: ?? Bringing data to support your design hypotheses and projected outcomes ?? Don’t use design jargon or design terminology for non-designers (do use it for designers and design executives) ?? Anticipate questions and you might consider an FAQ to add to your deck ?? Bring in as much customer focused feedback or research findings- videos or quotes are super powerful ???? Spend time crafting the story and run it by a design peer for feedback to make sure your story is landing

已翻译

赞
Bethel Amadi, MBA, MPS, PGDs, AIPM, CBFP

Product Engineer | Software Developer
举报内容
Engaging stakeholders in user journey storytelling is crucial for creating a shared understanding of user experiences and gaining support for UX initiatives. 1. Know Your Audience: Tailor your user journey storytelling to the interests and concerns of your specific stakeholders. Understand their roles, priorities, and the information they need to make informed decisions. 2. Use Compelling Narratives: Craft compelling and relatable narratives that bring the user journey to life. Use storytelling techniques such as character development, conflict, and resolution to make the journey more engaging and memorable.

已翻译

赞
Umut Sevinc

Unlimited design for you ??? ?? ?? ?? ?? ?? 10.000€ MRR
举报内容
Pour impliquer efficacement les parties prenantes dans le récit du parcours utilisateur, il est essentiel de comprendre leur public cible, leurs besoins et leurs préférences de communication. En utilisant un langage clair et des exemples concrets, en suscitant la discussion active et en proposant des solutions concrètes, les concepteurs UX peuvent rendre leurs récits plus accessibles et persuasifs. De plus, il est crucial d'adapter l'approche aux préférences individuelles et de maintenir un dialogue ouvert pour obtenir des retours précieux et favoriser l'engagement des parties prenantes.

已翻译

赞
Nazirul Hoque
举报内容
Engaging stakeholders in user journey storytelling involves aligning the narrative with their interests, using real user data for authenticity. Creating relatable personas and employing visual journey maps makes the story tangible and clear. Emphasizing user pain points and linking experiences to business goals shows the journey's impact. A compelling narrative with storytelling techniques captures attention. Encouraging stakeholder participation and backing the story with data and action steps makes it actionable. Including real testimonials or case studies highlights the positive outcomes of addressing user needs. This approach makes the story both engaging and motivating for stakeholders.

已翻译

赞

2 Choose the right format

User journey stories can be presented in various formats, such as text, images, videos, animations, or interactive prototypes. The format you choose should depend on the purpose, context, and audience of your presentation. For example, if you want to show the emotional impact of your UX design solutions, you might want to use videos or animations that capture the facial expressions and body language of your users. If you want to demonstrate the functionality and usability of your UX design solutions, you might want to use interactive prototypes that allow your stakeholders to experience them firsthand.

添加您的观点

3 Use storytelling techniques

User journey stories are more than just facts and data; they are narratives that engage the emotions, imagination, and curiosity of your stakeholders. To make them more compelling and persuasive, you should employ storytelling techniques. For instance, set the scene by providing some background information and context for your user journey stories, such as who your users are, what their goals and challenges are, and how they interact with your product or service. Additionally, structure your user journey stories around a clear beginning, middle, and end that shows how your users move from their current situation to their desired outcome. Build suspense by using conflict, tension, and surprises to keep your stakeholders invested. Add details with specific examples, quotes, anecdotes, or data to make your user journey stories more vivid and realistic. Finally, use visuals such as images, icons, colors, or graphics to enhance them and make them easier to follow and remember.

添加您的观点

4 Invite feedback and collaboration

User journey storytelling is not a one-way communication; it is an opportunity to involve stakeholders in the UX design process and receive their feedback and input. To make your storytelling more interactive and collaborative, ask open-ended questions to encourage stakeholders to share their thoughts, opinions, or suggestions on your stories and design solutions. Additionally, use feedback tools like sticky notes, polls, surveys, or chat functions to collect and organize feedback. Moreover, invite stakeholders to participate in brainstorming, sketching, or prototyping activities to co-create UX design solutions. By using these strategies, you can make your user journey storytelling more engaging, effective, and collaborative while building stronger relationships with stakeholders.

添加您的观点

Julio Rivera

Senior Product Designer
举报内容
I concur with the points presented here. Additionally, I emphasize the importance of soliciting feedback throughout the project's lifecycle. In my approach, I encourage an open feedback culture, where no formal invitation is required to provide input. It is beneficial to seek feedback after completing a few key steps rather than waiting until the project is near completion. This proactive approach ensures that the final product aligns with user and team expectations, saving time and resources.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

User Experience

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are effective strategies for engaging stakeholders in user journey storytelling?

1

2

3

4

5

1 Know your audience

2 Choose the right format

3 Use storytelling techniques

4 Invite feedback and collaboration

5 Here’s what else to consider

User Experience

给文章评分

感谢您的反馈

更多User Experience相关文章

更多相关阅读内容

What are effective strategies for engaging stakeholders in user journey storytelling?

1

2

3

4

5

1 Know your audience

2 Choose the right format

3 Use storytelling techniques

4 Invite feedback and collaboration

5 Here’s what else to consider

User Experience

给文章评分

感谢您的反馈

查看其他技能