What are effective strategies for building relationships with BRM professionals in a specific region?

1 Identify potential contacts

The first step is to identify potential contacts who share your interest, expertise, or objectives in BRM. You can use various sources to find them, such as online directories, social media platforms, local events, or referrals from your existing network. For example, you can search for BRM professionals on LinkedIn by using keywords, filters, or groups related to your region or industry. You can also attend webinars, workshops, or conferences that focus on BRM topics and look for speakers, attendees, or organizers who are based in your region.

2 Reach out and introduce yourself

The next step is to reach out and introduce yourself to the potential contacts you have identified. You can use email, phone, or social media messages to initiate a conversation and express your interest in connecting with them. However, you should avoid sending generic or spammy messages that do not show any personalization or value. Instead, you should tailor your message to each contact and mention why you want to connect with them, what you have in common, or how you can help them. For example, you can compliment them on their work, ask them a relevant question, or offer them a useful resource.

3 Follow up and build rapport

The third step is to follow up and build rapport with the contacts you have reached out to. You should not expect to establish a strong relationship with one message or call. You need to follow up regularly and show genuine interest in their work, challenges, and goals. You can also share your own insights, experiences, or feedback on BRM topics and ask for their opinions or advice. Additionally, you can look for opportunities to meet them in person or virtually, such as joining a local BRM community, inviting them to a coffee chat, or attending a networking event.

4 Provide value and support

The fourth step is to provide value and support to the contacts you have built rapport with. You should not treat them as mere sources of information or leads. You should treat them as partners or allies who can benefit from your expertise, resources, or network. You can provide value and support by offering your help, referrals, recommendations, or endorsements on BRM projects or issues. You can also share relevant content, opportunities, or invitations that can help them grow their skills, knowledge, or network in BRM.

5 Maintain and nurture the relationship

The final step is to maintain and nurture the relationship with the contacts you have provided value and support to. You should not lose touch with them after achieving your initial goal or purpose. You should keep in contact with them and update them on your progress, achievements, or challenges in BRM. You should also celebrate their successes, acknowledge their contributions, or express your appreciation for their support. Furthermore, you should look for ways to deepen the relationship by collaborating on new initiatives, introducing them to other BRM professionals, or joining a mentorship or peer coaching program.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?