What are the dos and don'ts of presenting your portfolio at job fairs?

1 Choose the right format

Depending on your industry and the type of job fair you are attending, you may have different options for presenting your portfolio. Some common formats include a printed booklet, a digital file, a website, or a tablet. Each format has its advantages and disadvantages, so you need to consider factors such as accessibility, readability, interactivity, and cost. For example, a printed portfolio may be easier to hand out and browse, but it may limit the amount of content and media you can include. A digital portfolio may allow you to showcase more diverse and dynamic work, but it may require an internet connection and a device to view it. Whatever format you choose, make sure it is appropriate for your target audience and the job fair setting.

2 Curate your content

Your portfolio should not be a random collection of everything you have ever done, but a curated selection of your best and most relevant work. You want to highlight your skills, accomplishments, and personality, and show how you can add value to the organization you are applying to. Therefore, you need to tailor your portfolio to the specific job fair and the type of roles you are interested in. Research the employers and the industry trends, and choose work samples that match their needs and expectations. Also, make sure your portfolio is up to date, concise, and organized. Include a clear title, an introduction, a table of contents, and labels for each work sample. Provide some context and explanation for each piece, such as the goal, the process, the outcome, and your role. Use metrics, testimonials, and feedback to showcase your impact and results.

3 Prepare your pitch

Having a great portfolio is not enough if you cannot communicate its value and relevance to the employers. You need to prepare a short and compelling pitch that summarizes who you are, what you do, and what you can offer. Your pitch should be tailored to the job fair and the specific employer you are talking to, and it should highlight your unique selling proposition and your fit for the role. You should also be ready to answer questions and provide more details about your portfolio and your work experience. Practice your pitch in advance, and rehearse it with a friend or a mentor. Use confident body language, eye contact, and a friendly tone. Avoid jargon, slang, and filler words.

4 Follow up after the fair

After the job fair, you should not just sit back and wait for the employers to contact you. You should take initiative and follow up with them to express your interest and gratitude, and to remind them of your portfolio and your qualifications. Send a personalized email or a thank-you note to each employer you met at the fair, and attach or link to your portfolio again. Mention something specific that you discussed or learned at the fair, and restate why you are a good fit for the role. Keep your message short and professional, and avoid being pushy or spammy. Also, keep track of your contacts and their responses, and follow up again if you do not hear back within a reasonable time frame.

5 Avoid common mistakes

Presenting your portfolio at job fairs can be a daunting task, but it can also be a rewarding experience if you steer clear of some common mistakes. To start, make sure your portfolio is up-to-date and reflects your current skills and goals. Additionally, avoid overloading it with too much or irrelevant content that detracts from your main message. It's also important to have a backup plan or a hard copy of your portfolio in case of technical issues. Preparing for the job fair is key; do your research, practice your pitch, and be confident and enthusiastic when presenting. Finally, don’t forget to network and follow up with the employers. Make a good impression, ask for their contact information, and stay in touch.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?