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What are the dos and don'ts of following up with your DM leads?

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If you're using social media to generate leads for your business, you know how important it is to follow up with your prospects who have shown interest in your offer. But how do you do it effectively without being pushy, spammy, or annoying? In this article, we'll share some dos and don'ts of following up with your DM leads, so you can build trust, rapport, and credibility with your potential customers.

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1 Do: Personalize your messages

One of the biggest mistakes you can make when following up with your DM leads is to send generic, copy-pasted messages that don't address their specific needs, pain points, or goals. This will make you seem like a robot, not a human, and will likely result in low response rates and high unsubscribe rates. Instead, you should personalize your messages by using their name, mentioning something you learned about them from their profile or previous conversation, and showing how your offer can help them solve their problem or achieve their desired outcome. This will make them feel valued, understood, and interested in what you have to say.

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Brittani Mack

Bringing Emotional Intelligence to B2B| ??Key Accounts @ Linkedin |??Podcast Host |???Change Agent
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Personalized emails show you care about your customer and legitimately took the time to get to know them as a person to see, if your solution would or wouldn’t be a good fit in solving their problem or need. At the end of the day you are selling to a human being and if you can’t listen to understand who they are and value them, no one will care enough to hear what you have to say back to them. Rapport and trust aren’t just given over night. It is earned.

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Tanweer Hassan

MBA Programme Manager | TEDx Organizer | Change Catalyst | Passionate for Emerging Technology and Global Business
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Be honest and real about your product and services. Don't prommiss too much,in real life the customer is much smarter than you could have ever imagined. Customer will reconsider your offer if you show them your journey.

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Chuck Shaver

?E?E??GI?G ?I?KE?I? 4 ?E?E??E ??Your Social Selling Strategist building Brand Image for CEO's & Shortening Sales Cycles to Driving more Revenue for sales leaders ?? LinkedIn Optimized Training Programs & Services??
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I think the saying "If you don't have anything nice to say then don't say anything at all" comes into play here. Meaning you can't know some ones problems before getting to know them so to try to do that will usually make you look pitchy.

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2 Don't: Bombard them with too many messages

Another common mistake you can make when following up with your DM leads is to send too many messages in a short period of time, or to send messages that are too long, too salesy, or too irrelevant. This will make you seem desperate, aggressive, or disrespectful of their time and attention, and will likely result in them ignoring, blocking, or reporting you. Instead, you should space out your messages according to a reasonable cadence, based on their level of engagement, their stage in the buyer's journey, and their preferred communication channel. You should also keep your messages concise, clear, and valuable, focusing on the benefits and outcomes of your offer, not the features and details.

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Judi Fox

??#FoxRocks??RING?? Founder LinkedIn Business Accelerator | Business Coach ? Sales Strategy ? Podcast ? #H2H Marketing ? LinkedIn Audio Events & Clubhouse Speaker ? Approachable & Hilarious
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Plan out different ways to move forward based on their buying stage. Many assume that more and more direct messages will add up enough touchpoints to build trust. But in today's bombarded world (even if you are not bombarding), most DM sequences are not able to add up trust for high ticket, high trust sales. Which is why people end up following up with too many DM's. Instead create a DM sequence with options to stay engaged outside of the DM's, which is more permission based to building trust and respect, especially if they are a newer lead. That way you can add up expertise touchpoints and they can see how you treat other people online vs. just talking only to them. ???? #FoxRocks

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3 Do: Provide value and education

One of the best ways to follow up with your DM leads is to provide value and education that will help them overcome their challenges, answer their questions, or learn something new. This will make you seem helpful, knowledgeable, and trustworthy, and will likely result in them wanting to hear more from you, engaging with your content, or booking a call with you. You can provide value and education by sharing useful tips, insights, resources, case studies, testimonials, or stories that relate to their situation and demonstrate your expertise and authority.

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ANDRES VRANT

Passion to Design, Develop + Deliver #MARTECH Solutions | #AI popularizer & #STEM Advocate | #BEHAVIOR ECON. Geek | #COGNITIVE PSYCH. Pro | #GREEN MARKETING Trainer | #INNOVATION Mentor | #SCRUM Master | #AIESEC Alumnus
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Content is trully valuable, now more than ever, since it is the bonding material that joints marketing and sales in the age of social media and the war for attention. So, in dealing with DM leads, is for sure advisable to share useful "evergreen" content through the DMs reply. Educate is the best way of selling, due to the power in reciprocity.

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4 Don't: Assume they are ready to buy

One of the worst ways to follow up with your DM leads is to assume they are ready to buy from you just because they showed some interest in your offer. This will make you seem presumptuous, pushy, or disrespectful of their buying process, and will likely result in them losing trust, feeling pressured, or opting out of your funnel. Instead, you should respect their pace and readiness, and guide them through the stages of awareness, consideration, and decision, by providing relevant information, addressing their objections, and creating urgency and scarcity. You should also ask for their permission, feedback, and commitment before moving them to the next step or asking for the sale.

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5 Do: Use a call to action

One of the most important things to do when following up with your DM leads is to use a call to action that will prompt them to take the next step in your funnel or relationship. This will make you seem proactive, confident, and clear, and will likely result in them moving forward with you, taking action on your offer, or becoming a customer. You can use a call to action by asking them a question, inviting them to a webinar, offering them a free trial, sending them a link to a landing page, or scheduling a discovery call with them.

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Tanweer Hassan

MBA Programme Manager | TEDx Organizer | Change Catalyst | Passionate for Emerging Technology and Global Business
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Call to action is probably the first best option to know your audience does have some interest in your product or service. But, be careful, it may be a chance to prove your offering in a much better way possible.otherwise, customers have millions of options to consider from.

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6 Don't: Give up too soon

One of the most common reasons why you might not get the results you want from following up with your DM leads is that you give up too soon. You might think that they are not interested, not qualified, or not ready, and stop sending them messages or following up with them. This will make you miss out on opportunities, lose potential customers, or waste your efforts. Instead, you should persist and follow up until you get a clear yes or no from them, or until they become unresponsive or unsubscribed. You should also use different methods and channels to follow up with them, such as email, phone, video, or social media.

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Stan Robinson, Jr.

Helping Sales Professionals Use LinkedIn and AI to Build Their Business and Brand | Digital Sales Consultant | LinkedIn & Sales Navigator Training
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Using different channels in your outreach sequence can be powerful. Research from Xant (now InsideSales) showed that you can increase your response rates by up to 400% by adding at least two more channels to phone and email communications. Experiment with video, text, social media, direct mail and other channels to find out what works best.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the dos and don'ts of following up with your DM leads?

1

2

3

4

5

6

7

1 Do: Personalize your messages

2 Don't: Bombard them with too many messages

3 Do: Provide value and education

4 Don't: Assume they are ready to buy

5 Do: Use a call to action

6 Don't: Give up too soon

7 Here’s what else to consider

Social Selling

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What are the dos and don'ts of following up with your DM leads?

1

2

3

4

5

6

7

1 Do: Personalize your messages

2 Don't: Bombard them with too many messages

3 Do: Provide value and education

4 Don't: Assume they are ready to buy

5 Do: Use a call to action

6 Don't: Give up too soon

7 Here’s what else to consider

Social Selling

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感谢您的反馈

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