As a senior marketing manager, you have the responsibility of developing and executing a marketing operations strategy that aligns with the marketing and business objectives. You must also set up and maintain the marketing technology stack, including selecting, integrating, and optimizing software and platforms to support marketing activities. Additionally, you must design and improve marketing processes and workflows, such as campaign management, lead generation, lead nurturing, lead scoring, lead routing, and reporting. It is also important to ensure the accuracy and consistency of marketing data and analytics while providing insights to improve marketing performance and ROI. You should also manage the marketing budget and resources while ensuring compliance with policies and regulations. Lastly, you should train and coach the marketing operations team on best practices and standards of marketing operations, as well as evaluate new trends, tools, and techniques to enhance the marketing operations capabilities.