What does an area manager do?

1 Main duties

An area manager's main duties include setting and monitoring sales targets, budgets, and KPIs for each branch or location; ensuring compliance with company policies, standards, and regulations; providing coaching, training, and feedback to branch managers and staff; resolving issues and conflicts among branches or with customers; and liaising with senior management and other stakeholders to report on progress and suggest improvements. An area manager may also be involved in hiring, firing, and promoting staff; launching new products or services; and implementing marketing and promotional campaigns.

2 Skills and qualifications

To become an area manager, you will need a combination of skills and qualifications that demonstrate your ability to lead, manage, and grow a business. Some of the skills you will need are communication, negotiation, problem-solving, analytical, and decision-making skills; customer service, sales, and marketing skills; and project management, planning, and organizational skills. You will also need to be adaptable, flexible, and resilient to cope with changing market conditions, customer demands, and company goals. Depending on the industry and company you work for, you may also need specific technical or professional knowledge and certifications. In terms of qualifications, you will typically need a bachelor's degree in business administration, management, or a related field, and several years of experience in a managerial or supervisory role. Some employers may also prefer candidates with a master's degree or an MBA.

3 Benefits and challenges

Being an area manager can offer you many benefits and challenges that can enhance your professional and personal growth. Some of the benefits are having a high level of autonomy and responsibility; earning a competitive salary and bonus; traveling to different locations and meeting new people; and having the opportunity to make a positive impact on the company's performance, culture, and reputation. Some of the challenges are managing multiple tasks and priorities; dealing with pressure and stress; balancing the needs and expectations of different stakeholders; and handling complex and sensitive situations. To succeed as an area manager, you will need to be proactive, resourceful, and innovative; have a clear vision and strategy; and build strong relationships with your team, customers, and partners.

4 Career path and progression

As an area manager, you will have various career path and progression options depending on your goals, interests, and performance. You can advance to higher-level positions within the same company, such as regional manager, national manager, or director of operations. You can also move to different industries or sectors that require similar skills and experience, such as retail, hospitality, or banking. You can also pursue further education or training to enhance your knowledge and credentials, such as specialized courses, workshops, or seminars. Alternatively, you can start your own business or consultancy and offer your services to other companies or clients.

5 Tips and advice

If you are interested in becoming an area manager, here are some tips and advice that can help you prepare and succeed in this role. First, research the company, industry, and market you want to work for and understand their vision, mission, values, and goals. Second, network with other area managers and learn from their insights, experiences, and best practices. Third, develop and showcase your skills and qualifications through your resume, cover letter, and interview. Fourth, seek feedback and mentoring from your current or previous managers and colleagues and identify your strengths and areas for improvement. Fifth, keep learning and updating your skills and knowledge to stay relevant and competitive in the changing business environment.