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What do you do if you're a trade show professional feeling burnt out and lacking purpose?

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Feeling burnt out as a trade show professional can be both challenging and disheartening. You're used to the dynamic environment of trade shows, the excitement of networking, and the satisfaction of closing deals. But when every day feels like a monotonous grind, it's time to step back and reassess. Burnout can manifest as exhaustion, cynicism, and a sense of inefficacy, which can be particularly detrimental in an industry that thrives on energy and engagement. The following sections offer guidance on how to reignite your passion and find purpose in your trade show career.

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1 Reevaluate Goals

When you're feeling lost in the hustle of trade shows, take a moment to reevaluate your professional goals. What initially drew you to this industry? Reflecting on your career path can help you identify what's important to you now. Perhaps your interests have shifted, or you've outgrown your current role. Setting new, achievable goals can provide a renewed sense of direction and motivation. Remember, it's okay to pivot or set your sights on different aspects of the trade show industry that align more closely with your current passions and strengths.

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Michael Willis

Business Operations Executive | Ex-NFL | Problem-Solving | Crisis Management | Stakeholder Management | Collaborative Leadership | Business Solution
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When facing burnout and a lack of purpose as a trade show professional, take a deliberate pause to recharge, reflect on what fulfills you in your job, and reassess your career trajectory. Set new, meaningful goals and seek support from your network or a mentor to gain fresh insights. Embrace opportunities for professional development to reignite your passion, ensure you prioritize your wellness to maintain a healthy work-life balance and be open to making significant changes if necessary. This proactive approach can help you rediscover your enthusiasm and purpose in your career.

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Helen Curl

20+ year exhibition and events professional
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Don't take feeling burnt out lightly. Whether emotional of physical, its a sign that something is not working for you. Take time out & ask yourself honestly what is making you feel this way. It's likely to be a combination of things. For many in events, workload is a factor. Busy periods or irregular hours, especially around event dates, are almost unavoidable. Is it your boss, colleagues, lack of progression/ appreciation/ purpose, the role you play (sales, design etc.,) physical or mental health. Then think about what changes might help you & who you could speak with. Deep breath and talk to someone. I believe you'll find colleagues, your manager or HR team are more willing than you might think, to offer support or make adjustments.

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Samuel Knight

Scaling Sustainability Solutions @ Innovation Zero
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The events industry is so broad, yet holds a universal skill set which can be applied across any sector or event type. What is making you feel this way? Is it culture? lack of compensation? lack of progression? There is an answer to each of these issues, whether it’s pushing for a path to promotion to give a sense of direction or switching topics / industry you’re working in at the same company or in a new environment. This industry is vast - can you find a company who aligns with your personal interests? Some will provide better compensation at the expense of culture, visa versa, and some give it all! Identify what’s important to you - if you can’t get it where you are, there’s one answer. Don’t be afraid of new challenges.

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2 Seek Support

Don't underestimate the power of seeking support when burnout hits. Reach out to colleagues or mentors who understand the unique pressures of trade shows. They can offer valuable insights or share their own experiences with overcoming industry fatigue. Additionally, consider joining trade show professional groups or forums where you can connect with peers facing similar challenges. Sharing your struggles and hearing how others cope can be incredibly reassuring and may provide practical strategies to manage burnout.

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3 Take a Break

Sometimes, the best way to combat burnout is to step away from the trade show floor. If possible, take a short break or vacation to disconnect and recharge. Use this time to engage in activities that bring you joy and relaxation, away from the pressures of work. When you return, you'll likely find yourself more clear-headed and energized. Remember that taking breaks is not a sign of weakness but a crucial aspect of maintaining long-term productivity and well-being.

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4 Learn New Skills

In a rapidly evolving industry like trade shows, learning new skills can rekindle your enthusiasm for your profession. Whether it's mastering new event technology, understanding the latest marketing trends, or improving your sales techniques, acquiring new knowledge can make you feel more competent and confident. This sense of personal growth often translates into a greater sense of purpose and can help alleviate feelings of stagnation that contribute to burnout.

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Ma Pilar Martínez

Directora de Planificación Estratégica y Marketing | Sector Hábitat | Ingeniero De Montes
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Busca fuentes de inspiración dentro y fuera de tu industria. Asiste a conferencias, eventos o seminarios relacionados con tu campo profesional para obtener nuevas ideas y perspectivas. También puedes buscar inspiración en libros, podcasts o cursos en línea que te ayuden a desarrollarte profesionalmente y a encontrar un nuevo propósito en tu trabajo. Y tras la inspiración, la formación... Busca nuevos campos de conocimiento que te ayuden a desarrollar tu labor diaria profesional.

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5 Adjust Workload

If you're consistently overwhelmed by your workload, it's time to address this issue head-on. Speak with your manager about the possibility of redistributing tasks, setting more realistic deadlines, or delegating responsibilities. It's important to have an open and honest conversation about your capacity and the impact of burnout on your performance. Finding a more balanced workload can help prevent exhaustion and restore your sense of control and accomplishment.

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Ma Pilar Martínez

Directora de Planificación Estratégica y Marketing | Sector Hábitat | Ingeniero De Montes
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Establece límites y prioridades: Es importante establecer límites saludables en tu trabajo para evitar el agotamiento. Aprende a decir "no" a tareas adicionales si sientes que estás abrumado y prioriza las actividades que son más importantes y significativas para ti. Entrena el arte de decir "no" cuando corresponda, te ahorrará mucha frustración y ansiedad; y recuerda que decir "no" es una virtud para el equilibro de las esferas personal y laboral.

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6 Foster Connections

Finally, don't overlook the importance of fostering meaningful connections within the trade show community. Building strong relationships with clients, vendors, and other professionals can provide a sense of belonging and purpose. Engage in genuine conversations, offer help when you can, and be open to learning from others. These connections can offer a sense of camaraderie and support that goes beyond transactional interactions, making your role feel more rewarding and impactful.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dan Pitts

Vice President, Business Planning and Event Execution at Freeman Company
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Check the schedule of a local convention center and, if you are able, walk the floor of a show/corporate event that is not in your industry. Look for new ideas that can be translated to your booth or event that might refresh your perspective.

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Peter LoCascio

Founder Trade Show Consultants. A Founder OrCAD & VP Marketing & Sales.
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Going back to the basics regarding trade show exhibiting is a good place to start in re-evaluating your purpose. As a corporate trade show exhibit's manager, your function is to facilitate your company's exhibit participation in trade shows. Those trade shows have been selected because they represent key markets in which your marketing and sales experts feel will advance the sale of their products. The key word here is SALES. Your purpose will advance when you take responsibility and accountability for the effectiveness of trade show exhibiting, especially when compared to any other form of market stimulation. Focusing on the sale of products, you can achieve the respect and admiration from sales, marketing and administration you've earned.

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Ma Pilar Martínez

Directora de Planificación Estratégica y Marketing | Sector Hábitat | Ingeniero De Montes
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Busca nuevas oportunidades: Si sientes que has perdido el propósito en tu trabajo actual, considera explorar nuevas oportunidades dentro de tu campo profesional o incluso fuera de él. Esto podría implicar buscar nuevas responsabilidades, proyectos interesantes o incluso cambiar de empresa si es necesario para revitalizar tu carrera.

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What do you do if you're a trade show professional feeling burnt out and lacking purpose?

1

2

3

4

5

6

7

1 Reevaluate Goals

2 Seek Support

3 Take a Break

4 Learn New Skills

5 Adjust Workload

6 Foster Connections

7 Here’s what else to consider

Trade Shows

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What do you do if you're a trade show professional feeling burnt out and lacking purpose?

1

2

3

4

5

6

7

1 Reevaluate Goals

2 Seek Support

3 Take a Break

4 Learn New Skills

5 Adjust Workload

6 Foster Connections

7 Here’s what else to consider

Trade Shows

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