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Last updated on 2024年6月27日

What do you do if you're struggling to make meaningful connections at networking events?

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Networking events can be a goldmine for business development professionals, offering a plethora of opportunities to forge new partnerships and find potential clients. However, it's not uncommon to feel overwhelmed or disconnected in such settings. If you find yourself struggling to make meaningful connections at these events, there are strategies you can adopt to turn your experiences around. By preparing effectively, setting clear goals, engaging genuinely, following up promptly, leveraging social media, and continuously improving your approach, you can enhance your networking skills and develop valuable relationships that can propel your career and business forward.

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Yevhen Krazhan

CBDO at GR8 Tech. Helping launch High-performance Sportsbook and iGaming platform
Cristina .

Building what’s next.
Ranvir Singhsachakul

Director of Marketing & BD @ MessageSpring ?????? | Guiding Leaders and Companies to Build and Leverage Their Personal…

1 Prepare Well

Before attending any networking event, it's crucial to do your homework. Research the event, the types of professionals it attracts, and if possible, who specifically will be attending. This knowledge allows you to tailor your approach, prepare conversation starters , and identify individuals with whom you want to connect. Think about what you have to offer and what you're seeking in return. Having a clear understanding of your own value proposition makes it easier to articulate how you can be of service to others, which is often the foundation of a strong business relationship.

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Jazz Jasani

Digital Growth and Branding Strategist Helping you on Personal / Industrial Branding, Social Media Marketing #brandpromotion #PR #consulting #growth #digitalmarketing #influencermarketing #businessanalyst
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Larger networking events can be overwhelming, making it harder to form meaningful connections. Consider attending smaller gatherings or workshops where the environment is more intimate, allowing for deeper conversations and connections. After the event, make an effort to follow up with the people you connected with. Send personalized emails or LinkedIn messages expressing your appreciation for meeting them and referencing specific points from your conversation. This follow-up helps solidify the connection and opens the door for future interactions.

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2 Set Goals

To avoid wandering aimlessly at a networking event, set specific, achievable goals for yourself. Perhaps you aim to make three meaningful connections or learn about a new industry trend. Having clear objectives provides direction and purpose to your interactions. This focus helps you seek out relevant conversations and can reduce the anxiety that sometimes accompanies networking. It also gives you a metric by which to measure your success post-event, which is vital for gauging the effectiveness of your networking strategies.

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Jazz Jasani

Digital Growth and Branding Strategist Helping you on Personal / Industrial Branding, Social Media Marketing #brandpromotion #PR #consulting #growth #digitalmarketing #influencermarketing #businessanalyst
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Instead of trying to meet as many people as possible, shift your focus to building deeper connections with a select few individuals. Quality connections can have a more significant impact on your networking efforts than a large number of superficial contacts.

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3 Engage Genuinely

The key to forming meaningful connections is genuine engagement. Listen actively when others speak, showing interest in their work and perspectives. Share your insights and experiences without dominating the conversation. By being present and authentic, you create a rapport that can lead to lasting relationships. Remember, networking is not just about exchanging business cards; it's about building trust and mutual respect, which are the cornerstones of any meaningful professional relationship.

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Cristina .

Building what’s next.
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If you're struggling to make meaningful connections at networking events, try focusing on genuine conversations, actively listening to others, finding common interests or goals to discuss, and following up with individuals you connect with to deepen relationships outside the event.

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Jazz Jasani

Digital Growth and Branding Strategist Helping you on Personal / Industrial Branding, Social Media Marketing #brandpromotion #PR #consulting #growth #digitalmarketing #influencermarketing #businessanalyst
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While it's important to listen, don't hesitate to share your own relevant experiences or insights. By contributing to the conversation, you demonstrate that you value mutual exchange and create a more balanced interaction. Building genuine connections takes time and effort. It's not about trying to impress others but rather about forming authentic relationships based on mutual understanding and shared interests. Be patient and focus on building quality connections rather than quantity.

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4 Follow Up

The real magic of networking often happens after the event during the follow-up. Send personalized messages referencing specific details from your conversations to demonstrate that you were attentive and value the connection. Propose a next step, such as a coffee meeting or a call, to continue the dialogue. Timely and thoughtful follow-up can transform a brief encounter into a robust professional relationship, so don't let those new contacts go cold.

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5 Use Social Media

Social media platforms are powerful tools for reinforcing connections made at networking events. Connect with new contacts on LinkedIn, Twitter, or other relevant platforms soon after meeting them. Share content that adds value to your network and engages your new connections in discussions online. By maintaining an active online presence , you keep yourself on their radar and foster an ongoing relationship that can evolve into fruitful business opportunities.

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Yevhen Krazhan

CBDO at GR8 Tech. Helping launch High-performance Sportsbook and iGaming platform
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Promote meetings and announce attendees before the event. This makes it easier to schedule and meet up. Use LinkedIn to message and discuss collaborations. Share useful content on social media to increase your visibility and attract people during the event. After talking with someone, take notes and connect with them later. This helps start organic conversations and build meaningful connections.

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6 Keep Improving

Finally, treat each networking event as a learning experience. Reflect on what worked well and what didn't, and adjust your approach accordingly. Continuous improvement is essential in business development; the more adept you become at networking, the more value you'll be able to provide and receive in your professional relationships. Embrace feedback, seek mentorship if necessary, and never underestimate the power of practice in mastering the art of networking.

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Jazz Jasani

Digital Growth and Branding Strategist Helping you on Personal / Industrial Branding, Social Media Marketing #brandpromotion #PR #consulting #growth #digitalmarketing #influencermarketing #businessanalyst
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Emotional intelligence plays a significant role in building connections. Enhance your emotional intelligence by developing empathy, self-awareness, and the ability to understand and manage your own emotions. These skills can help you connect with others on a deeper level and foster meaningful relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ranvir Singhsachakul

Director of Marketing & BD @ MessageSpring ?????? | Guiding Leaders and Companies to Build and Leverage Their Personal Brands ??| Podcast Host ??
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Consideror attending events where you are warmly invited by another friend or colleague that is attending. That way, you can use them as the person to connect you with others and perhaps may not struggle so much as attending these events by yourself.

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What do you do if you're struggling to make meaningful connections at networking events?

1

2

3

4

5

6

7

1 Prepare Well

2 Set Goals

3 Engage Genuinely

4 Follow Up

5 Use Social Media

6 Keep Improving

7 Here’s what else to consider

Business Development

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What do you do if you're struggling to make meaningful connections at networking events?

1

2

3

4

5

6

7

1 Prepare Well

2 Set Goals

3 Engage Genuinely

4 Follow Up

5 Use Social Media

6 Keep Improving

7 Here’s what else to consider

Business Development

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