What do you do if you're struggling to decide on a CMS for your small business website?

You don't need a CMS! The problem with most CMS is not the CMS itself but that fact that your staff either don't really use it or don't update it properly! You can get very far indeed as a small business with just an Excel or Google Sheets spreadsheet. So - the first port of call is ALWAYS - start simple and create Standard Operating Procedures (SOPs) for how you deal with leads/customers. Then use a spreadsheet to manually track it all. Once THIS process is always being followed... Then it is easy enough to then get a free/cheap no-code CMS solution that will read/write the data to your existing spreadsheet - but present it all in a nice user-friendly format.

Picking a CMS (Content Management System) might seem like a big deal, but don’t sweat it, I’ve got your back! First off, think about your needs – do you want something super user-friendly like WordPress, or maybe something more customizable like Drupal or Joomla? Next, consider your budget – some CMS platforms are free, while others might have monthly fees or upfront costs. Don’t forget about scalability – pick a CMS that can grow with your business and handle more traffic as you get more popular. And hey, check out some reviews and get recommendations from fellow business owners to see what’s worked for them. So, whether you’re a CMS newbie or a seasoned pro, there’s a perfect fit out there just waiting for you to click ‘install’!

Choosing the right CMS for your small business involves a clear comparison of features against your specific needs. Focus on functionalities that support your content strategy, like SEO tools for better visibility, responsive design for mobile compatibility, and content scheduling to plan posts effectively. It’s not about the quantity of features but how those features match your business goals. Additionally, check for integration capabilities with other tools and services you use, ensuring a seamless website management experience. From my experience, a CMS that aligns well with your business requirements can significantly enhance your online presence and operational efficiency.

Budget planning is crucial when selecting a CMS for your small business. Some CMS platforms are free, while others might charge a subscription or licensing fee. It’s important to consider not just the initial cost but also potential expenses for additional plugins, themes, or custom developments that enhance functionality. Don’t forget to account for ongoing costs like hosting, maintenance, and updates. From my experience, choosing a CMS that fits your budget while still offering the necessary features is essential for sustainability. Ensure that the CMS you select provides the best value for your investment, balancing cost with functionality to support your business effectively.

If you find a system that works well, but isn’t user friendly then no one will want to use it. Therefore, it is important that the system you choose is easy for everyone to use and learn about. Does the system complicate the day to day further or simplify it? Will the system meet the needs of those who have to use it?

Security is a top priority when choosing a CMS for your small business. A secure CMS will help protect your website from hacking, data breaches, and other cyber threats. Look for a CMS with robust security features, such as user role management, regular updates, and support for secure protocols. It’s also important to consider the CMS’s security reputation. From my experience, investing in a CMS known for strong security measures is crucial. This not only safeguards your online presence but also builds trust with your customers, ensuring their data is protected. Always prioritize security in your CMS choice to maintain a safe and reliable website.

I'd like to add that the quest for the "perfect" CMS can sometimes lead to analysis paralysis. As Professor Dr. Ellen Langer from Harvard wisely puts it, "Rather than waste your time being stressed over making the right decision, make the decision right." Once you've identified your key needs, select a CMS that meets most of them and invest your energy in making it work for your business. Remember, adaptability and continuous improvement are just as important as making the initial choice.