What do you do if you're struggling to adapt to new technology in SEM?

1 Assess your current situation

Before you dive into learning and implementing new technology in SEM, you need to have a clear understanding of your current goals, strategies, and performance. What are you trying to achieve with your SEM campaigns? What are your key performance indicators (KPIs)? How are you measuring and optimizing your results? How are you allocating your budget and resources? By answering these questions, you can identify your strengths and weaknesses, and prioritize the areas that need improvement or innovation.

2 Research and evaluate new technology

Once you have a solid grasp of your current situation, you can start exploring the new technology options that are relevant and beneficial for your SEM objectives. You don't have to adopt every new tool or feature that comes out, but you should be aware of what they are, how they work, and what they can do for you. You can use various sources to research and evaluate new technology, such as online articles, blogs, podcasts, webinars, courses, forums, reviews, case studies, or demos. You can also ask for recommendations or feedback from your peers, colleagues, or mentors in the SEM industry.

3 Experiment and test new technology

The best way to learn and adapt to new technology in SEM is to try it out for yourself. You can set up experiments and tests to compare the performance of your existing methods and the new ones, and see what works best for your specific situation. You can use tools like Google Optimize, Google Ads Experiments, or Microsoft Advertising Experimentation to run split tests or multivariate tests on your landing pages, ads, keywords, bids, or audiences. You can also use tools like Google Analytics, Google Data Studio, or Microsoft Power BI to track and analyze your data and results.

4 Learn from your mistakes and successes

As you experiment and test new technology in SEM, you will inevitably encounter some failures and challenges along the way. But don't let that discourage you or stop you from trying again. Instead, use these opportunities to learn from your mistakes and improve your skills and knowledge. You can also celebrate your successes and share your best practices and insights with others. You can join online communities, groups, or networks where you can exchange ideas, tips, and feedback with other SEM professionals who are also adapting to new technology.

5 Keep an open mind and a growth mindset

Finally, the most important thing you can do to cope with new technology in SEM is to keep an open mind and a growth mindset. Don't be afraid of change or innovation, but embrace it as a chance to grow and evolve as an SEM professional. Don't be complacent or satisfied with the status quo, but seek new ways to enhance your performance and results. Don't be intimidated or overwhelmed by the complexity or novelty of new technology, but be curious and eager to learn and master it.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?