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What do you do if you're a Sales Engineering newcomer trying to build a robust professional network?

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Venturing into sales engineering can be as thrilling as it is daunting, especially when it comes to establishing a solid professional network. As a newcomer, you may feel overwhelmed by the task, but fear not. A robust network is within reach with the right strategies and mindset. Sales engineering, the nexus of technical expertise and sales acumen, requires more than just understanding your product; it demands an ability to connect with people, discern their needs, and communicate complex information in a relatable way. Building a network is not just about collecting contacts; it’s about fostering meaningful relationships that can lead to sales success.

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1 Understand Roles

To build a robust network, you must first understand the various roles within the sales engineering landscape. This includes recognizing the differences between sales engineers, technical support staff, product managers, and other key players. Knowing who does what allows you to tailor your networking efforts, ensuring you connect with the right people who can provide insights, mentorship, and opportunities. It’s about quality over quantity; fostering strong connections with relevant professionals will be more valuable than a vast network of acquaintances with little common ground.

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Stephan Cipcigan

Linkedin Top Voice | Solutions Engineer | Sales Engineer | SDR | SME | Guiding customers across the bridge with value-added storytelling
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As a newcomer in Sales Engineering, building a robust professional network is crucial. I start by actively engaging in industry-related forums and social media groups, contributing insights and participating in discussions. Attending webinars, workshops, and conferences is also a priority, allowing for direct interaction with peers and industry leaders. I make a concerted effort to connect with colleagues across departments to understand various perspectives and foster internal relationships. Moreover, seeking a mentor within the field for guidance and support accelerates learning and opens doors to new opportunities. Consistently offering value and being open to feedback are my guiding principles in nurturing a strong, supportive network.

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2 Join Groups

Joining professional groups and associations related to sales engineering is a smart move. These groups often host events, workshops, and conferences where you can meet peers and industry veterans. It's not just about attending; actively participate in discussions, volunteer for committees or presentations, and show genuine interest in the group's activities. These actions demonstrate your commitment to the field and help you stand out, making it easier for others to remember and recommend you for potential opportunities.

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Andersen Yu

Director Solutions Engineering & Architecture @ Front (~ $1.7B) | Startups | Management | Growth
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Virtual communities like the Pre-Sales Collective will give you access to a wide network of people you can engage with and leverage as you navigate your career in Solutions. Another avenue to grow your network is to attend local events put on by communities like PSC or vendors of technologies that you use as a solutions engineer. Last option, attend conferences. They are super fun and a great venue for meeting new people. Good luck out there!

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3 Online Presence

In today's digital world, an online presence is crucial for networking. Platforms like LinkedIn are ideal for connecting with other sales engineers, sharing insights, and staying updated on industry trends. Make sure your profile is professional, with a clear description of your skills and experience. Engage with content by commenting thoughtfully and sharing relevant articles. This not only boosts your visibility but also positions you as an engaged member of the sales engineering community.

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Faraz H.

Senior Solutions Consultant | $4MM+ in Enterprise/SMB deals | Bridging Business & Technology | SaaS, MarTech, IoT | NAASE & PMI Certified
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What's helped me is focusing on your linkedIn profile: ?Profile Headline: Clearly state your role and value proposition. An attractive banner is important; making a strong first impression and explaining why connections matter. ?Profile Summary: Use this space to narrate your career goals, skills, and what you bring to the table. It's your personal pitch that invites deeper engagement. ?Consistency and Clarity: Regular updates and clear, concise language keep your profile relevant and reflect your professional growth.

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4 Offer Value

When networking, focus on what you can offer rather than what you can get. This could mean sharing an interesting article, providing feedback on a project, or even offering to help solve a problem. By being helpful and proactive, you create a positive impression that encourages others to support you in return. Remember, networking is reciprocal; the more value you provide to your connections, the more likely they are to think of you when opportunities arise.

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Antonio Romeo

Presales Lead | Technologist | Cybersecurity & AI Enthusiast
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One of the most effective ways to build a robust professional network is to offer value. This doesn't just mean sharing your own successes or knowledge, but actively looking for ways to help others solve their problems or achieve their goals. This approach not only showcases your expertise but also demonstrates your willingness to support your peers.

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5 Follow Up

After making new connections, always follow up with a personalized message expressing your appreciation for their time and reiterating your interest in staying in touch. This could be after a networking event, an informational interview, or a casual conversation. A timely follow-up not only shows professionalism but also helps cement the connection. Keep in touch periodically with updates or questions, which keeps the relationship active and can lead to more introductions and opportunities.

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6 Practice Skills

Lastly, as a sales engineer, your technical and interpersonal skills are your greatest assets. Continuously practice and refine these skills through real-world applications, training sessions, or role-playing exercises. The better you are at articulating the value of a product and connecting with clients or peers, the more you'll stand out in your network. Your skills are your brand in the sales engineering world, and they will speak volumes when it comes to building trust and credibility within your professional network.

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Andrey Bulatov

Top Sales Engineering Voice ?? Setting New Standards in Baking ??11.000+ followers
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Be unstoppable with constant learning and practicing; it's crucial in each adaptation period, not just in sales ??. Seek out the right people, ask the right questions. Take on more tasks to grow your expertise, but also make time to review your work with experienced teammates to prevent delivering unclear results to the customer.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you're a Sales Engineering newcomer trying to build a robust professional network?

1

2

3

4

5

6

7

1 Understand Roles

2 Join Groups

3 Online Presence

4 Offer Value

5 Follow Up

6 Practice Skills

7 Here’s what else to consider

Sales Engineering

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What do you do if you're a Sales Engineering newcomer trying to build a robust professional network?

1

2

3

4

5

6

7

1 Understand Roles

2 Join Groups

3 Online Presence

4 Offer Value

5 Follow Up

6 Practice Skills

7 Here’s what else to consider

Sales Engineering

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