What do you do if you're a product marketer trying to keep up with the latest advancements in technology?

Be insanely curious. Make Continuous Learning and Research a consolidated habit. The source of info is almost infinite. Create a “Dashboard” where you can get alerts. Keep tabs on competition's new moves. Ask yourself "why"! Never think “I am too busy for this”. There might be something happening out there that can hurt you at some point. Tech trends are the primary object but do pay attention to anything that is using a different path or tech to solve the same problem you solve. Engage with innovators, attend startup pitch events, participate in innovation hubs. Goal: intercept something that can disrupt your industry. In general, look for something that may decrease the value you offer to your customers (not necessarily technology)

I believe digging into one's company documentation is an awesome starting point. Also other competitor's docs. Of course, chatting with coworkers tends to give great insight.

Tudo sempre estará em torno do usuário, seja esse usuário um ICP ou um colaborador, o mercado de conteúdo por exemplo passa nesse momento por uma transforma??o mais uma vez, a regra de cookies acomodou o mercado de ADs nas principais plataformas, mais uma vez precisaremos voltar a essência do ambiente dígital, IA Generativa por sua vez só engatinha ainda, líderes e times sempre devem estar atentos.

As a young marketer, staying ahead of the curve is key. Not only will it enhance my knowledge but it will also give me an edge over other young professionals when going for graduate roles. Here how I stay up to date: Subscribe to industry newsletters Compete online courses Follow thought leaders on social media Follow the tech giants on various social channels Network with people in the tech space

Prioritize listening to podcasts. The world of podcasts is rich with real-time insights, strategies, and interviews with key industry figures. Unlike books, which may lag behind the latest trends (since they could have been published way back), podcasts offer up-to-date content that keeps you at the forefront of your field. This offers a peek into the collective wisdom of thought leaders, providing a wealth of knowledge and perspectives. On YouTube and podcasts, follow industry leaders who share not just successes but also the challenges and setbacks they've encountered. This level of transparency offers valuable insights into the realities of product marketing.

Lifelong learning should be a natural key attribute for product marketers, but simply watching webinars, attending seminars, subscribing to weekly newsletters and completing online courses isn't enough. It's about extracting actionable insights and implementing them into your ways of working to bring real, tangible results to life for your business. The notion of "maintaining alignment with industry standards" is transforming beyond quickly with the advent of AI. Keeping on top of emerging tech and maintaining a timely response is key. Equally important is evaluating whether adopting new tech will actually yield ROI or if it's merely a trend-following exercise. Sometimes, it's a bit of both and that’s okay too.

There is always room for improvement. This should be a mantra to keep always ahead of the curve and improve our products and services. When we learn, we understand the hows and the why and that's is the secret sauce of perfecting. Learning is the key to continue to develop better products. Last but not least, after we learn, we need to teach and pass the baton to our team to spread the curiosity and keep the product alive.

IMO: You should learn a new thing everyday. Forms a habit. Need not always be related to technology. The more knowledge you have the better. We are unfortunately living in an era where it's impossible to keep track of ever advancement made in tech and hence this becomes even more important. Join communities, workshops. Subscribe to newsletters and more share in the answer above.

I attempt to learn one new thing per day whether that's my daily Duolingo session, an online course or just learning from the people around me. If I become 1% more knowledgeable each day, I'll be 365% (or 366% this year) better off come the end of the year. Small continuous progress is better than non at all!

In product marketing, I prioritize ongoing learning (courses, certifications) to stay sharp on emerging tech, ensuring my strategies leverage the latest advancements.

Attend industry events, join relevant groups, and actively participate in discussions to gain insights and learn from others' experiences. Building a wide network not only keeps you informed about the latest tools but also opens doors to potential collaborations that can enhance your product marketing strategies.

Work with your vendors and partners to bring you that information. Their respective networks are significant and connecting information that you need will create more value in their relationship with you. The more your vendors understand where you want to go, the more they can help you get there.

As a young marketer networking is brilliant. I gain so much insight into the industry when speaking to senior professionals at events. This has helped me in many ways for example: Finding out new job roles I didn't even know existed! Learning about the latest tech and how they are leveraging it Gaining valuable insights into what it's like working in industry Inspiring me to get to their position one day in my career

Always engage those you have and gain more . This was a good advice someone once told me to keep in touch with contacts i have and never feel shy to gain more wisely and politely . A part of marketing relays on the contacts we have so it's really important to remind people with myself in an indirect way and keep the conversation open .

Formación e información son factores claves. Aplicar técnicas profesionales, como el CRM; también. Todo depende del producto, servicio, área de mercado y otros aspectos relacionados.

Data-driven decisions are key! I leverage analytics tools to understand customer preferences & market trends, ensuring my marketing aligns with what resonates.

You can use tools such as to gather insights: 1-Google Analytics for comprehensive web analytics, tracking campaign performance and user behavior. 2-Mixpanel for user-centric analytics, to understand user engagement and retention. 3-Amplitude provide insights into product usage patterns. 4-Tableau helps to create interactive dashboards and reports for visualizing and analyzing marketing metrics from multiple sources. 5-HubSpot Analytics offers a suite of tools for tracking and optimizing marketing performance across channels like email and social media.

Monitor competitors to understand how they are adopting new technologies and leveraging them in their marketing strategies. Analyze their successes and failures to gain valuable insights and stay competitive.

Innovation fuels success! I champion exploring new tech (AR/AI) to engage audiences creatively, making our product stand out.

Embrace a culture of experimentation and innovation within your marketing team. Test new technologies, tools, and tactics to see how they can improve your campaigns, customer engagement, and ROI.

Keep abreast of industry trends, emerging technologies, and consumer behaviors through ongoing projects. Foster collaboration with internal teams, such as product development and engineering, to understand upcoming features or innovations that could impact marketing strategies. Embrace data-driven decision-making by leveraging analytics tools to gain insights into customer preferences and behavior. Experiment with new marketing channels and technologies to reach audiences effectively, such as AI-driven personalization or AR/VR experiences. Cultivate a culture of innovation within the marketing team, encouraging experimentation and risk-taking to stay at the forefront of technological advancements in the marketplace.

oster strong collaboration with your product development and technology teams. Engage in regular discussions, share insights, and seek input on how technological advancements can be leveraged to enhance your product's features and capabilities.

Never, and I mean never. Go on holidays for more than two days at a time. If you do, the entire landscape of your chosen area of expertise will have totally changed and you won't understand a thing!

1)Don't just read press releases! Immerse yourself at the cutting edge by attending industry conferences with a focus on emerging tech. Network with developers, researchers, and early adopters to understand how these advancements will impact your product and target audience. 2)Craft a personalized content diet by following industry thought leaders, subscribing to tech newsletters from trusted sources, and setting up alerts for keywords related to your product. 3)New tech is often accompanied by new marketing tools. Don't be afraid to test-drive marketing automation platforms, dabble in AI-powered content creation, or experiment with trendy social media features. Analyze the results and adapt your strategy for maximum impact.

Explore partnerships with technology providers, startups, and platforms that offer innovative solutions aligned with your product and marketing objectives. Integrate new technologies seamlessly into your marketing stack for enhanced performance and efficiency