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What do you do if you're a mid-career professional in market research facing key challenges?

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If you're a mid-career professional in market research, you might be facing some key challenges that could affect your career growth and satisfaction. You might be wondering how to keep up with the changing trends, technologies, and skills in your field, how to demonstrate your value and impact to your clients and stakeholders, and how to balance your personal and professional goals. In this article, we'll share some tips and strategies to help you overcome these challenges and thrive in your market research career.

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Severine Tarayre

Consumer Insights | Market Research | Brand Strategy | Product Innovation | Ex-WPP (Ogilvy, Landor), ex-Nestlé

1 Assess your skills and gaps

The first step to address your challenges is to assess your current skills and identify any gaps or areas for improvement. You can use various tools and frameworks, such as SWOT analysis, skill matrix, or competency model, to evaluate your strengths, weaknesses, opportunities, and threats in your market research domain. You can also ask for feedback from your peers, managers, mentors, or clients to get an external perspective on your performance and potential. By doing this, you can pinpoint your skill gaps and prioritize your learning and development needs.

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Sami M.

Bridging the gap between talent and opportunity.
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As a mid-career professional in market research facing challenges, I embrace continuous learning and seek diverse skill enhancement. By networking with industry peers and obtaining feedback, I adapt to evolving methodologies and technologies, fostering adaptability. My focus is on problem-solving, leadership development, and striking a balance between soft and technical skills. Exploring specialization aligns with my career goals, and mentorship provides valuable guidance, ensuring I navigate challenges effectively and stay resilient in this dynamic field. Quote: "In the face of challenges, a mid-career professional thrives by combining adaptability, continuous learning, and a strategic focus on both technical expertise and soft skills."

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2 Update your knowledge and tools

The market research industry is constantly evolving with new methods, technologies, and tools that can enhance your research quality and efficiency. To stay relevant and competitive, you need to update your knowledge and skills regularly and embrace new tools and platforms that can help you conduct better research. You can follow industry blogs, podcasts, newsletters, and webinars to keep up with the latest trends and best practices. You can also enroll in online courses, certifications, or workshops to learn new skills or refresh your existing ones. Additionally, you can explore and experiment with different tools and software that can help you collect, analyze, visualize, and present your data more effectively.

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Severine Tarayre

Consumer Insights | Market Research | Brand Strategy | Product Innovation | Ex-WPP (Ogilvy, Landor), ex-Nestlé
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I am a strong advocate for continuous upskilling and reskilling. There are tons of sources to staying ahead in an ever-evolving professional landscape. - Podcasts: Shiny New Object, Nudge, Speed of Culture, Marketing Vanguard, Inside Insights, Looking Outside, etc. - Courses: Coursera, General Assembly, LinkedIn, etc. - Webinars and conferences: Insights Innovation Exchange (IIEX), The Market Research Event (TMRE), Quirks, Sparks & Honey Cultural Briefings, Advertising Research Foundation (ARF), Advertising Week, QRCA, etc. - Professional organizations: Women In Research (WIRe), Insights Career Network (ICN), Insights Association, ESOMAR, etc. And explore beyond the market research industry: strategy, design, technology... Be curious!

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3 Showcase your value and impact

One of the main challenges of market research is to demonstrate your value and impact to your clients and stakeholders. You need to show them how your research can help them solve their problems, achieve their goals, and make better decisions. To do this, you need to communicate your research results clearly, concisely, and convincingly. You can use storytelling techniques, data visualization, and case studies to highlight your key insights and recommendations. You can also use metrics and indicators to measure and report your research outcomes and benefits. Moreover, you can build your personal brand and reputation by publishing your work, sharing your expertise, and networking with other professionals.

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Severine Tarayre

Consumer Insights | Market Research | Brand Strategy | Product Innovation | Ex-WPP (Ogilvy, Landor), ex-Nestlé
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Create a 1-pager case study for all your projects or the key ones, the ones you are most proud of. Structure them well to share your story, for example, you can use a simple structure: - the Challenge (background, context, problem), - the Solution (what you did), - the Outcome (the results, the impact on business). Ideally, write your case study slide once you completed a project so it is fresh in your mind and update it when new outcomes arrive (e.g. increase in sales, articles in the press).

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4 Balance your personal and professional goals

Another challenge of market research is to balance your personal and professional goals and aspirations. You might have competing demands and expectations from your work and life, such as deadlines, projects, clients, family, health, hobbies, etc. To manage this, you need to set realistic and attainable goals for yourself and prioritize your tasks and activities. You can use tools like SMART goals, Eisenhower matrix, or Kanban board to plan and track your progress and achievements. You can also seek support and guidance from your mentors, coaches, or counselors to help you cope with stress, burnout, or career transitions. Furthermore, you can practice self-care and wellness by taking breaks, exercising, meditating, or pursuing your passions.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you're a mid-career professional in market research facing key challenges?

1

2

3

4

5

1 Assess your skills and gaps

2 Update your knowledge and tools

3 Showcase your value and impact

4 Balance your personal and professional goals

5 Here’s what else to consider

Market Research

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What do you do if you're a mid-career professional in market research facing key challenges?

1

2

3

4

5

1 Assess your skills and gaps

2 Update your knowledge and tools

3 Showcase your value and impact

4 Balance your personal and professional goals

5 Here’s what else to consider

Market Research

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