What do you do if you're a copywriter trying to showcase your work and portfolio in a virtual setting?

I would personally turn my portfolio into a website. That way anyone can access it. I am currently working on putting my writing portfolio on a website right now. That way, more people can see it, and I can get more customers.

If you're a copywriter showing your work online, create a professional website. Display your best writing samples and projects. Use clear language and organize your portfolio neatly so visitors can easily see your skills. Promote your website on social media and in professional networks to attract clients.

Building a high-quality portfolio is indeed essential for any copywriter. It's the first impression potential clients or employers have of your capabilities. Here are some options you can choose from, to build your portfolio: 1. Build Your Website: Create a personal website to showcase your work. writing samples, client logos, and an 'About Me'. 2. Portfolio Builders: Platforms like *Copyfolio* and *Authory* offer quick ready templates . 3. Design Tools: like *Canva* for visually appealing layouts. 4. Content Platforms: Consider *Contently* for easy sharing and linking. 5. Showcase Variety: different types of work, from blog posts to email campaigns. Remember, your portfolio reflects your professionalism and creativity!

You may provide the links to your work on your website. These can also include Google Doc links of the work that you have done for multiple clients across various locations.

Updating your portfolio is key. It gives the reader an indication of the professionalism they can expect if they work with you. You may lose credibility if there's a broken link. You may miss opportunities if people see it without your best and latest work. Some tips based on my experience: - No need of a website initially, use Notion - Keep an updated section of topmost skills - Keep an updated list of projects and case studies - Add your story and 'why' for personal connect - Call out your ideal customer and situation - Add a strong call-to-action

Consistency in your online presence, particularly across social media platforms where your target clients are active, is crucial. Even if you're starting without a portfolio, maintaining a regular presence showcases your talent and establishes authority within your niche. By consistently sharing insights and relevant content, you position yourself as a knowledgeable and reliable source in your field. This ongoing interaction not only demonstrates your skills but also fosters connections with potential clients, laying the groundwork for future collaborations—each interaction is an opportunity to highlight your expertise and leave a lasting impression.

Keep sharing your methods, insights, work, and results on social media. Whenever you update your portfolio, post about it on the social media platform of your choice. Your future clients hang out on these platforms. They keep looking for copywriters who are delivering good results at the moment. Engage regularly with people by replying to comments they make. This simple move increases your visibility and showcases you as an authority. It increases the likelihood of clients reaching out to you for your services.

Update your professional profiles from time to time. Keep your portfolio link handy for sending people on networking sites, social media communities, online events, etc. - Help a fellow copywriter bag a project - Connect someone to a service they need from your network - Share your experiences, tips, etc. for basic copywriting challenges Build genuine relationships. Help people and they will come to you eventually with collaborations and job opportunities. It's a circle of goodwill and trust. Pro tip: Ask people what they think about your profile, expertise, and pricing. This will give you ideas to improve for better conversion.

Or, why not host useful webinars on a case study or channel and then give your portfolio as a takeaway... that way, you're offering value up front and it's not just a sales pitch.

When I started out, I was never asked for writing samples. That really surprised me. Then I figured out why. Every client said at one stage or another that they wanted me to write copy for them the way I wrote for myself. But here's what they really meant... They wanted copy to make their leads feel the way they felt when they read my site. Samples will never do that unless your leads are also clients for the offer in those samples, because those samples are not written for them. Your site is! Your site is your perfect sample.