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What do you do if you're a beginner in Marketing Analytics and want to stay updated with industry trends?

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Marketing analytics is a fast-growing and dynamic field that combines data, technology, and creativity to measure and optimize marketing performance. If you're a beginner in marketing analytics and want to stay updated with industry trends, you might feel overwhelmed by the amount of information and resources available. How do you filter out the noise and focus on the essentials? Here are some tips to help you learn and grow as a marketing analyst.

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Elena Akimova

Consulting | Busines analysis | Marketing | Strategy

1 Follow relevant blogs and podcasts

If you want to stay up-to-date with the latest developments and best practices in marketing analytics, you should consider following some of the leading blogs and podcasts in the field. Avinash Kaushik, renowned digital marketing evangelist and author of Web Analytics 2.0 and Web Analytics: An Hour a Day, provides valuable insights through his blog, Occam's Razor. The Digital Analytics Power Hour is a weekly podcast hosted by three analytics veterans that talks about data visualization, attribution, experimentation, and more. Marketing Over Coffee is a weekly podcast that covers classic and new marketing topics, including analytics, social media, SEO, email marketing, and more. Additionally, Measure Matters by Google offers a monthly video series that showcases new features and updates on Google's measurement tools such as Google Analytics, Google Tag Manager, Data Studio and more.

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Elena Akimova

Consulting | Busines analysis | Marketing | Strategy
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One crucial tip I wish I knew at the start of my journey is this: don't force yourself to consume content from authors you don't resonate with. You won't learn much if that following would be your obligation. Instead, seek out individuals whose ideas, practices, and communication styles inspire you. When you're genuinely interested, absorbing information becomes effortless, and retention improves. Another thing - don't jump into some type of perception just because it's popular. It's perfectly acceptable to prefer reading over podcasts or vice versa. Choose the medium that best suits your learning style and preferences.

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2 Join online communities and forums

Staying updated with industry trends can be done by joining online communities and forums. Reddit's r/analytics is a great example, as it's a subreddit dedicated to web analytics, data analysis, data visualization, and related topics. Measure Slack is another great community, offering over 10,000 members and various channels for different topics and tools. The Digital Analytics Association is a professional organization that offers webinars, events, networking, certification, and more. Lastly, there are plenty of LinkedIn Groups you can join to connect with other professionals and join discussions on relevant topics such as Digital Marketing and Analytics, Web Analytics Professionals, and Google Analytics Users Group.

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Nee Maduna

Marketing Science Lead | Insights, Analytics | Digital Media & Marketing
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Embarking on Marketing Analytics as a beginner requires a strategic approach. Follow influential blogs and podcasts for expert insights. Engage in online communities like Reddit's r/analytics and "Measure Slack" for real-time networking. Enroll in online courses on platforms like Coursera and LinkedIn Learning, deepening knowledge and earning certifications. Experiment with tools, analyze real-world data, and personalize learning by choosing resonant content and mediums. Integrating these strategies ensures a holistic approach to mastering Marketing Analytics and staying updated on industry trends.

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3 Enroll in online courses and certifications

If you want to deepen your knowledge and skills in marketing analytics, you can enroll in online courses and certifications. For instance, Google Analytics Academy is a free online platform that provides courses on Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, and Google Analytics 4. Coursera's Marketing Analytics Specialization is a series of courses that cover topics such as marketing metrics, pricing strategies, customer analytics, digital analytics, and more. Udemy's Marketing Analytics: Pricing Strategies and Price Analytics teaches how to use data to optimize pricing decisions and increase profitability. Additionally, edX's Marketing Analytics: Data Tools and Techniques introduces key concepts and methods of marketing analytics including segmentation, targeting, positioning, and customer lifetime value.

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4 Experiment and practice

Finally, the best way to stay updated with industry trends is to experiment and practice with your own data and projects. You can use the tools and techniques you learned from the blogs, podcasts, courses, and certifications to analyze and optimize your own marketing campaigns, website, or app. You can also create your own portfolio or blog to showcase your work and share your insights. By doing so, you will not only improve your marketing analytics skills, but also demonstrate your value and potential to employers and clients.

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Deepak Chopra

Staff Data Scientist @ Meta | ex-dunnhumby | ex-Target
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.. To truly stay abreast of industry trends, go beyond passive learningâ€”immerse yourself in active experimentation. - Apply the tools and techniques gleaned from blogs, podcasts, courses, and certifications to analyze and enhance your marketing campaigns, websites, or apps. - Elevate your skills by creating a portfolio or blog to showcase your work, sharing unique insights garnered from hands-on projects. â€” This not only sharpens your analytics prowess but serves as a tangible testament to your value and potential, catching the attention of employers and clients alike.

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5 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

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What do you do if you're a beginner in Marketing Analytics and want to stay updated with industry trends?

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1 Follow relevant blogs and podcasts

2 Join online communities and forums

3 Enroll in online courses and certifications

4 Experiment and practice

5 Hereâ€™s what else to consider

Marketing Analytics

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What do you do if you're a beginner in Marketing Analytics and want to stay updated with industry trends?

1

2

3

4

5

1 Follow relevant blogs and podcasts

2 Join online communities and forums

3 Enroll in online courses and certifications

4 Experiment and practice

5 Hereâ€™s what else to consider

Marketing Analytics

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