What do you do if your written communication is hindering CRM success?
Effective communication is crucial in Customer Relationship Management (CRM), which involves managing interactions with current and potential customers. It's a blend of strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. If your written communication is not up to par, it can create misunderstandings, frustration, and missed opportunities. Imagine sending emails that are misinterpreted or crafting messages that fail to engage – these are signs that your CRM efforts could be taking a hit due to ineffective written communication.