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What do you do if your writing skills aren't shining during a PR interview?

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During a Public Relations (PR) interview, it's not uncommon to feel that your writing skills might not be making the best impression. However, remember that PR is multifaceted, and your ability to communicate in various ways can also showcase your potential. If you sense that your written responses aren't as polished as you'd like, focus on verbal communication. Articulate your thoughts clearly and confidently. Highlight your strengths in other areas of PR, such as strategic thinking or crisis management. This can help balance the overall impression you make.

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
Carole Barrow

Vice President @Bospar amplifying diverse voices

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Gabriele Sorg

Nachhaltigkeit ?? und Empathie? in Innovation und Kommunikation, Journalistin, Beraterin, Texterin, Ghostwriter…

1 Stay Calm

When you realize your writing isn't showcasing your best during a PR interview, the first thing to do is stay calm. Panicking can make the situation worse. Take a deep breath and remember that everyone has off days. Focus on what you're trying to convey rather than the perfection of the words themselves. If you're given a writing task, ask if you can outline your thoughts first. This shows that you're methodical and can help you organize your ideas before committing them to paper.

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
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1. Simplify language for clarity. 2. Prepare and organize thoughts in advance. 3. Listen actively and ask for clarification if needed. 4. Take a moment to gather thoughts. 5. Show enthusiasm and adaptability.

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Carole Barrow

Vice President @Bospar amplifying diverse voices
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An alternative approach to handling a situation where your writing isn't up to your usual standard during a PR interview is to use the opportunity to demonstrate your adaptability and eagerness to learn. Here's what you can do: Acknowledge the situation and express your willingness to improve. Offer a solution: Propose submitting a revised version of your writing task or provide additional writing samples that better showcase your abilities. By addressing the issue head-on, you can transform the situation into an opportunity to display your professionalism, resilience, and growth mindset. This approach can leave a positive impression on your interviewer and potentially strengthen your candidacy for the role.

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Gabriele Sorg

Nachhaltigkeit ?? und Empathie? in Innovation und Kommunikation, Journalistin, Beraterin, Texterin, Ghostwriter, Networking, Sustainability and Empathy in Innovation and Communication
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I'm not sure if I understand the question correctly. Is the situation an interview for a job? For a project? That's a bit vague. Be that as it may, in both cases I would do what good journalists always do: Listen carefully and ask the right questions. Then I usually realize very quickly what the other person expects and what they like stylistically. In addition, you can always offer to write a text on a specific topic as a "style test". Or offer to send existing texts. And then it either fits or it doesn't. Not all clients and service providers are a good match. I can live with that perfectly well.

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Lois Ujadu-Francis

LinkedIn Storyteller & Ghostwriter | Journalist | I Help Businesses and Brands Craft Content that Promotes, Generates Leads, and Drives Sales
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I will take a deep breath. Ask questions to understand what they want clearly and explain what I've written to them. I will also apologize for the complexity of my writing.

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LETICIA ZORNOSA

| Relaciones Públicas| Free Press| Marketing digital| Consultorías empresariales| Influencers| Comunicación 360|Gestión de prensa| Asuntos públicos|Comunicación organizacional| Marketing|Conferencistas|Liderazgo|Speaker|
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Previamente, la recomendación es planear los mensajes que se quieren dar. Teniendo un mensaje principal, y 3 que lo soporten. Posteriormente resumir en 3 a 5 puntos para poder fluir con la ideas.

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2 Be Honest

Honesty can be your best ally in a PR interview if your writing skills aren't up to par. If you're asked to write something on the spot and you're struggling, it's okay to acknowledge that writing may not be your strongest suit. Emphasize that you're aware of this and actively working to improve. This demonstrates self-awareness and a commitment to professional growth, both of which are valuable traits in the PR industry.

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Rui Pedro Duarte

Open Science for Mission | ex-Fortune 100 Communicator, ex-Member of Parliament
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In the realm of PR interviews, transparency about your strengths and weaknesses can become your most potent asset, especially when it comes to writing skills.

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LETICIA ZORNOSA

| Relaciones Públicas| Free Press| Marketing digital| Consultorías empresariales| Influencers| Comunicación 360|Gestión de prensa| Asuntos públicos|Comunicación organizacional| Marketing|Conferencistas|Liderazgo|Speaker|
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Es fundamental la honestidad, sobre todo en temas de comunicaciones. Lo que no se sabe, no se debe inventar. Se puede decir con tranquilidad que no se tiene la información en el momento, pero que con gusto se investigará y compartirá.

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3 Highlight Strengths

In a PR interview, it's essential to pivot towards your strengths when facing a challenge. If writing isn't one of them, steer the conversation towards areas where you excel. Perhaps you have strong verbal communication skills or a knack for building relationships. Maybe you're an expert at analyzing trends and crafting strategic PR campaigns. Use these strengths to paint a picture of how you can contribute to the team in ways that go beyond just writing.

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Sahil Sachdeva

I help Top 1% of Entrepreneurs secure Press, Podcasts, TV & Speaking Engagements!
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If your writing skills don't stand out during a PR interview, highlight other strengths like communication, creativity, and strategic thinking. Talk about your grasp of PR principles and skills for crafting engaging messages. Share examples of successful campaigns or projects you've worked on. Show your eagerness to learn and grow by being honest about areas you can improve on and your plans to address them. Stay confident while being open to feedback and opportunities for development.

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Cyrille Fonvielle

Manager du p?le Affaires publiques au Cabinet Vélite | Conseil stratégique & lobbying
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Si l'objectif d'écrire une longue note vous décourage, découpez votre objectif en sous taches faciles à réaliser. On ne monte pas un escalier en sautant d'un coup... Vous seriez surpris des grandes choses que vous pourrez accomplir de cette fa?on.

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4 Offer Samples

If your in-the-moment writing isn't shining, come prepared with samples of your previous work. This can include press releases, campaign summaries, or any relevant content that demonstrates your writing ability when you're not under interview pressure. Providing samples allows you to show the quality of your work in a controlled context, which can be more reflective of your true capabilities.

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LETICIA ZORNOSA

| Relaciones Públicas| Free Press| Marketing digital| Consultorías empresariales| Influencers| Comunicación 360|Gestión de prensa| Asuntos públicos|Comunicación organizacional| Marketing|Conferencistas|Liderazgo|Speaker|
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Estar preparado para presentar ejemplos de trabajos realizados es vital. Apoyarse en la tecnología para llevar a las personas a diferentes sitios para demostrar la autoría de los escritos es una salida inteligente para fortalecer tu experiencia. Debes de estar preparado, y tener en un solo sitio varios links para mostrar ejemplos. Ideal, llevarlos a tu propios sitio web.

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5 Discuss Learning

In the PR field, continuous learning is crucial. If writing is an area you need to improve, discuss the steps you're taking to enhance your skills. Mention any courses, workshops, or self-study you're engaging in. This shows initiative and a proactive approach to your professional development. It also reassures potential employers that you're committed to reaching the high standards of communication required in PR.

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Maria Bobeica

Curious Human | EMEA PR Specialist @Vertiv
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Maybe the most important takeaway the interviewer will want to highlight is going to be the learnings you took from your past successes and insecurities, as well. If it has led you to a learning opportunity or a true desire to start doing that.

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6 Seek Feedback

Finally, don't be afraid to ask for feedback on your writing during the interview. This can provide valuable insights into what the employer is looking for and how you can improve. It also demonstrates humility and a willingness to learn from others. By seeking feedback, you turn a potential weakness into an opportunity for growth and learning, which can leave a positive impression on the interviewer.

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LETICIA ZORNOSA

| Relaciones Públicas| Free Press| Marketing digital| Consultorías empresariales| Influencers| Comunicación 360|Gestión de prensa| Asuntos públicos|Comunicación organizacional| Marketing|Conferencistas|Liderazgo|Speaker|
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En una entrevista el buscar la retroalimentación es un paso inteligente e inesperado, lo cual hará llamar la atención hacia ti. Es una opción válida, que te puede apoyar a enfocarte para poder dar un mensaje contundente.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cyrille Fonvielle

Manager du p?le Affaires publiques au Cabinet Vélite | Conseil stratégique & lobbying
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Prendre du recul sur la demande qui vous est faite. Plut?t que de vous concentrer sur ce que vous ne maitrisez pas, essayez de recenser tout ce qui vous vient de pertinent à l'esprit et que vous maitrisez suffisamment autour du sujet donné en faisant une liste par sujet ou une carte mentale. Cette construction visuelle vous permettra souvent de sortir de l'impasse en réalisant que vous en savez déjà beaucoup plus que vous ne le pensiez.

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Moses Mwanje Magero

Head of Public Relations, Media and Communications at KCCA Football Club | Sportscaster on KCCA FC TV |
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Before the interview, research the company. This will give you a strong foundation for answering questions and showcasing your knowledge. Prepare key talking points. Anticipate common PR interview questions and craft concise, clear answers that highlight your strengths and expertise. Focus on communication basics. During the interview, don't panic. If you stumble over a word or your answer isn't perfectly phrased, take a deep breath and rephrase. Communicate your thought process clearly. Highlight your expertise. Use the interview as an opportunity to showcase your broader PR skillset beyond writing. Ask Questions. Engaged interviewers appreciate thoughtful questions. This shows your genuine interest in the company and the role.

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What do you do if your writing skills aren't shining during a PR interview?

1

2

3

4

5

6

7

1 Stay Calm

2 Be Honest

3 Highlight Strengths

4 Offer Samples

5 Discuss Learning

6 Seek Feedback

7 Here’s what else to consider

Public Relations

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What do you do if your writing skills aren't shining during a PR interview?

1

2

3

4

5

6

7

1 Stay Calm

2 Be Honest

3 Highlight Strengths

4 Offer Samples

5 Discuss Learning

6 Seek Feedback

7 Here’s what else to consider

Public Relations

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