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Last updated on 2024年6月14日

What do you do if your writing clashes with the public relations team?

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Navigating a clash with your public relations (PR) team can be a daunting experience. As a writer, you are dedicated to crafting content that resonates with your audience, but sometimes what you write may not align with the PR team's objectives or brand messaging guidelines. This can lead to tensions and disagreements, potentially impacting the cohesive presentation of your company or client's image. It's essential to approach such conflicts with a clear head, a willingness to collaborate, and a focus on the greater good of the project at hand. The following steps will guide you through resolving these clashes without compromising your integrity or the effectiveness of your communications.

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1 Understand PR

Understanding the Public Relations team's perspective is crucial when your writing clashes with their objectives. PR professionals are tasked with managing the public image of an organization, which often requires a delicate balance of information and tone. They must consider how every piece of content will be perceived by different stakeholders, from customers to investors. When your writing is at odds with their strategy, it's important to recognize that they are looking out for the brand's overall reputation. Open a dialogue to understand their concerns fully, and be prepared to explain your own approach and the reasoning behind it.

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Kevin Leidheiser
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Let them write it. Or at least have them proofread your writing. Ideally you should be getting any writing going out on public forums proofed by as many proficient people as possible and take their professional advice humbly and with an open mind.

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Sneha Thakur

Assistant Manager - PR & Communications
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When facing conflicts with the public relations team over writing, open communication is key. First, seek to understand their concerns and objectives. Collaboratively brainstorm solutions that maintain messaging integrity while aligning with PR goals. Compromise may be necessary, balancing creativity with strategic communication. Emphasize the importance of a unified message and demonstrate flexibility in revisions. Ultimately, prioritizing the organization's reputation and messaging consistency fosters productive resolution.

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Mirasha B.

Co-Founder of The Lotus Club | Strategic MarCom Project Manager | Mental Health Champion
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It's important to work with your PR team, so maintaining an open line of communication is key when crafting material that speaks to a brand. Collaborative brainstorming sessions and allowing the PR team to contribute by providing feedback can help ensure that the messaging remains consistent and aligned with the brand's values and goals. Additionally, leveraging the expertise of the PR team can provide valuable insights into market trends and audience preferences, allowing for more effective and engaging content.

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Maria Kristine Villafuerte

General Virtual Assistant| Data Entry | Digital Marketing | Social Media Marketing | Google Ads| Accounting Clerk | QuickBooks| Online Tutor| Research| UX Design Student
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When your writing clashes with the public relations team, it's essential to seek understanding and find common ground. Schedule a meeting to discuss concerns and objectives openly. Listen to their perspective and share yours, focusing on finding solutions that align with the organization's goals. Collaboration, compromise, and clear communication are key to resolving conflicts and ensuring cohesive messaging that serves both your writing and the PR team's objectives.

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2 Communicate Early

Effective communication can prevent many clashes before they escalate. When you start a new project, engage with the PR team early on to understand their goals and guidelines. Share your ideas and drafts as soon as possible to get their input. This proactive approach allows for adjustments to be made before you're too far down the road. Regular check-ins keep everyone on the same page and can help spot potential issues early when they're easier to address.

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Katy England

Storyteller. Team Builder. Motivator.
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Bring in the PR team early. How early? Preferably before you start. So many people think the PR team is the last stop before going live, but that isn't best practice. Going to them after you've put in a bunch of hard work can breed frustration if they say "no" or ask for hefty revisions. The PR team often isn't trying to hold up your project - they want it to be successful and can help you be mindful of pitfalls, media deadlines, or background you may not be aware of. Engage with PR early and often.

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3 Compromise Wisely

Compromising is often necessary when resolving conflicts between writing and PR. However, it's important to do so wisely. Consider which aspects of your writing are non-negotiable due to their impact on the message's authenticity or effectiveness, and which elements can be adjusted without compromising the core message. By being flexible on the less critical points, you demonstrate goodwill and make it easier to stand firm on the aspects that truly matter for the integrity of your work.

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ASENSO MENSAH

Environmental, Oil & Gas, Tourism/Culture, Investigative & Travel Journalist, Farmer, Capricorn.
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Major thing I’ve found and observed as a PR professional and being a newsroom rat for over ten years is that when your editorial style and the PR objective doesn’t merge then there has to be a compromise to ensure that the image of the individual or organization is amplified to ensure consistency and synergy to all stakeholders whiles aligning with editorial integrity and house style. It demands strategic approach and consistent communication between the Public Relations Department and the news writer.

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4 Offer Solutions

When presenting your case to the PR team, it's beneficial to come with solutions, not just problems. If they have issues with certain parts of your writing, suggest alternatives that could satisfy both your objectives and theirs. Be creative and collaborative in your approach, showing that you're committed to working together for the best outcome. This can turn a potential conflict into a productive brainstorming session where both parties contribute to a stronger, more unified piece.

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5 Educate and Learn

Sometimes, clashes arise from a lack of understanding of each other's roles and expertise. Take this opportunity to educate the PR team about the importance of your writing style, choice of words, or narrative structure in achieving the desired impact. Conversely, be open to learning from them about the nuances of brand messaging and audience perception. Mutual education fosters respect and paves the way for more effective collaboration in the future.

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6 Reflect and Grow

After resolving a clash with the PR team, take time to reflect on the experience. Consider what you learned from the situation and how it can inform your future work. This reflection is not about assigning blame but rather about understanding how different perspectives can enrich the content creation process. Use this knowledge to grow as a professional , enhancing your ability to navigate similar challenges in the future with greater ease and confidence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your writing clashes with the public relations team?

1

2

3

4

5

6

7

1 Understand PR

2 Communicate Early

3 Compromise Wisely

4 Offer Solutions

5 Educate and Learn

6 Reflect and Grow

7 Here’s what else to consider

Writing

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What do you do if your writing clashes with the public relations team?

1

2

3

4

5

6

7

1 Understand PR

2 Communicate Early

3 Compromise Wisely

4 Offer Solutions

5 Educate and Learn

6 Reflect and Grow

7 Here’s what else to consider

Writing

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